# Ashley Rho

> Sr. Staff Product Designer

Profile: https://flows.cv/ashleyrho

As a Sr. Staff Product Designer at Ripple, I've led impactful, data-informed projects that have significantly enhanced customer experiences. From streamlining payment processes to optimizing the impact of user interactions with the Technical Support portal, I've focused on delivering practical solutions that address real customer needs. By collaborating closely with cross-functional teams, leveraging customer insights, and applying a Design Thinking mindset, I've developed thought-provoking Payment Strategies, like architecting a cohesive UX Vision that aligns with Ripple's long-term objectives. My commitment to user-centric design has not only deepened the customer experience but also contributed to measurable business outcomes, spanning revenue growth and operational efficiency. Previously, at Intuit, I designed payroll experiences that empowered small business owners and accountants. I also volunteered at the Innovation Catalyst, helped internal teams and external organizations incorporate innovative practices and solve problems in big, bold, and efficient ways. Outside of work, I've organized Creative Group Meetups, bringing together both professionals at the Kongu UX Design Group Leader for 10 years. I love creating a vibrant community where hundreds of people come together to share their ideas, learn from each other, and explore meaningful design conversations.

## Work Experience
### Sr. Staff Product Designer @ Ripple
Jan 2023 – Invalid Date | San Francisco, United States
Led the innovative 'Ripple One' project, a generative AI chatbot. Spearheaded Batch Payments initiative. Led UX improvements in Technical Support project. Developed research narrative for Ripple Insights Hub.

### Sr. Product Designer @ Intuit
Jan 2019 – Jan 2023 | San Francisco Bay Area
Empowered customer upgrades/downgrades. Designed payroll setup guidance. Led customer trial experience and SKU model transitions. Drove customer experience research.

### Design Director @ Upgrade, Inc.
Jan 2017 – Jan 2019 | San Francisco, United States
Collaborated on product vision and branding. Created online lending platform and credit score tools. Built and led design team.

### Sr. Product Designer @ Lending Club
Jan 2016 – Jan 2017 | San Francisco
Created user-friendly designs. Developed style guide, automation investing, payments features, and responsive design.

### Interactive Designer @ XLR8 Mobile, Inc.
Jan 2008 – Jan 2008 | San Francisco Bay Area
Designed corporate website, widget storefronts, and mobile sites for entertainment industry clients.

### Senior Web & Interactive Designer @ SK Co, Ltd.
Jan 2004 – Jan 2006 | San Francisco Bay Area
Created interactive designs for online lottery, websites, and various event designs.

### GUI & Web Designer @ Gi & Jo
Jan 2003 – Jan 2003 | San Francisco Bay Area
Designed websites, intranet, and UI for various companies.

### Multi-Media Designer @ Multi-Projectech
Jan 2000 – Jan 2000 | San Francisco Bay Area
Created UI designs, multimedia projects, website designs, and illustrations.


## Education
### Master
Academy of Art University
Jan 2006 – Jan 2009

### Design Leadership
Cooper Professional Education
Jan 2016 – Jan 2017


## Contact & Social
- Linkedin: https://www.linkedin.com/in/ashleyrho/
- Email: mailto:ashleyrho@placeholder.flows.cv

---
Source: https://flows.cv/ashleyrho
JSON Resume: https://flows.cv/ashleyrho/resume.json
Last updated: 2026-01-31