• Designed end-to-end user experience for client-facing digital platforms, conducting user research and journey mapping across 500+ client interactions to identify pain points and optimize conversion funnels, resulting in $5M+ in transactions

• Developed comprehensive design system including style guide, component library, and interaction patterns for consistent brand experience across web and mobile touchpoints, increasing qualified leads by 30%.

• Led user-centered design process for CRM optimization, conducting stakeholder interviews and usability testing to redesign workflows, improving user efficiency by 40% and reducing task completion time from 24 to 4 hours.

• Collaborated cross-functionally with sales, marketing, and development teams to translate business requirements into intuitive user interfaces and seamless customer journeys.

Built multiple AI agents using n8n, enabling automated workflows for trend detection, competitor tracking, and marketing content generation.

Conducted in-depth trend analysis across the home goods sector, identifying patterns in consumer demand, style preferences, and design narratives; tracked competitor pricing, launches, and campaigns to extract structured insights.

Consolidated agent outputs into a live-updating Google Sheets dashboard, integrating trend signals, competitive benchmarks, and AI-generated insights to support category decision making.

• Conducted comprehensive user research across 4 distinct stakeholder segments (drivers, property owners, fleet managers, utilities) for EV charging network platform serving 50,000+ potential daily users.

• Designed dual-market B2B/B2C platform from concept to high-fidelity prototypes, creating user flows, wireframes, and interactive prototypes that reduced projected development costs by 30-40%.

• Developed product strategy and user experience vision through competitive analysis, user persona development, and journey mapping to inform platform architecture and feature prioritization.

• Facilitated design workshops with technical partners ABB and AMPECO to align user experience requirements with hardware integration constraints and business objectives

• Designed streamlined client onboarding and scheduling workflows, optimizing appointment coordination processes across multiple stakeholder groups (title companies, lenders, borrowers) to reduce scheduling conflicts by 40% and improve overall transaction timelines.

• Developed standardized quality assurance protocols and documentation systems for complex loan packages, creating systematic verification processes that ensured 100% accuracy across 150+ loan closings while maintaining compliance with Florida state requirements.

• Leveraged real estate industry expertise to create value-added client education materials and pre-closing consultation processes, resulting in 25% fewer document corrections and enhanced client confidence during high-stress financial transactions through proactive communication and industry knowledge sharing.

• Designed and implemented comprehensive staff training protocols and onboarding workflows, reducing new employee ramp-up time by 30% while ensuring consistent customer service standards and regulatory compliance across all team members.

• Optimized inventory management systems and data entry processes within METRC compliance framework, improving inventory accuracy to 99%+ and streamlining daily reconciliation workflows to reduce administrative time by 25%.

• Developed systematic operational procedures for cash handling, scheduling, and regulatory reporting that enhanced day-to-day efficiency while maintaining strict compliance standards in a heavily regulated cannabis retail environment.