# Ashley Smith

> Design Leader. Bridge Builder. Storyteller.

Location: Berkeley, California, United States
Profile: https://flows.cv/ashleysmith1

Design leadership with a focus on cross-platform strategy, design systems and brand experience design. With a background in visual design, product design and front-end development, my work is grounded in thinking holistically about design and how that scales across the digital ecosystem.

Specializing in:
Design Systems | Creative Direction | Product Design | Brand Identity | Visual Design | Interaction Design | Responsive & Mobile App Design | User Experience Design | User Experience Strategy

## Work Experience
### Principal Designer @ GitLab
Jan 2026 – Present

### Design Leader, One Cisco Design @ Cisco Meraki
Jan 2024 – Jan 2026
Establishing and leading a AI-first, brand-led product design language across the Cisco portfolio.

### Product Design Manager, Central Design @ Chan Zuckerberg Initiative
Jan 2022 – Jan 2024 | Redwood City, California
Established and led a core horizontal central design function, overseeing the Design Systems Team and the Product Brand Experience Team across the CZI education product portfolio.

Developed an ed-tech brand driven design language focused on significantly improving the experience for students, teachers and school leaders.

### Product Design Manager, Design Systems @ Chan Zuckerberg Initiative
Jan 2021 – Jan 2022
Design system leadership spanning product design, engineering and accessibility across our CZI education portfolio.

### Principal, Design Systems @ Chan Zuckerberg Initiative
Jan 2019 – Jan 2021 | Redwood City, CA
Initiated and established a design systems framework and team from the ground up.

### Product Design Manager @ Zoosk Inc.
Jan 2018 – Jan 2019 | San Francisco, CA
Design leadership and creative direction across product design and brand design disciplines. Established and evolved UX strategy that supported the Zoosk storefront experience during a high growth period for the company.

### Senior Design Manager, Design Systems (Global) @ Marriott International
Jan 2016 – Jan 2018 | Bethesda, MD
Led a global design systems team at Marriott with specialists ranging from brand, product/systems design, front-end design and accessibility. Focused spanned the digital ecosystem from desktop, mobile, watch and TV.

### Creative Director @ Interfolio
Jan 2015 – Jan 2016 | Washington D.C. Metro Area
Creative direction and design strategy across product design, UX research, and brand design at Interfolio. Projects spanned a company-wide rebrand, reimagining dashboard experiences to developing an internal messaging platform for academics.

### Lead Product Designer @ Angi
Jan 2014 – Jan 2015 | Indianapolis, IN
Lead designer for both B2C and B2B design while mentoring junior experience designers. Championed and established the Angie's List design system.

### Lead Visual Designer @ ADESA
Jan 2013 – Jan 2014 | Carmel, IN
Led multi-channel visual and brand design for Adesa's major automotive brands, covering all marketing campaign materials including booth design, swag, signage, email design, and full digital web experiences.

### Senior Visual Designer @ DWA Healthcare Communications Group
Jan 2012 – Jan 2013 | Carmel, IN
Visual design lead for clients in the pharmaceutical, biotechnology, diagnostic, and medical device industries designing human centric digital experiences across print and digital.

### Senior Visual Designer @ The Prosper Group
Jan 2011 – Jan 2012 | Greenwood, IN
Designed and executed visual design deliverables for fundraising pages, social media strategy and web ads for Senators, Governors, and Presidential candidates during the 2012 election.

### Principal Designer @ Roar Collective
Jan 2009 – Jan 2011 | Greater Boston Area
Lead designer supporting a range of clients digital needs from user interface design, user experience design, visual design and brand identity.

### Visual Designer @ AARP
Jan 2007 – Jan 2009 | Tewksbury, MA
Created, redesigned, and rebranded AARP Financial digital experiences. Developed new brand standards for print and web materials.


## Education
### Visual Arts
Santa Fe University of Art and Design

### Graphic & Interactive Design
Boston University College of Fine Arts


## Contact & Social
- LinkedIn: https://linkedin.com/in/ashley-smith-a1ba225a
- Website: https://www.ashleytaylor.design/

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Source: https://flows.cv/ashleysmith1
JSON Resume: https://flows.cv/ashleysmith1/resume.json
Last updated: 2026-04-05