# Ashley Uy > Lead Product Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/ashleyuy 👋 Hiya, I’m Ashley - a Lead Product Designer with almost 8 years experience turning complex problems into simple, human-centered experiences. Alongside product strategy, I bring a strong visual design background - blending data-driven insights with thoughtful, visually engaging design to create products that are as intuitive as they are impactful. When I’m not diving into layouts, color palettes, or prototypes, you’ll find me scouting out the best local eats, curating one of my many playlists, or sipping on a hot cup of coffee. I thrive where creativity meets strategy - and I’m always up for a good challenge, a collaborative brainstorm, or a restaurant recommendation I have to try. ✨ Portfolio: www.au-designs.com ## Work Experience ### Lead Product Designer @ Aya Healthcare Jan 2026 – Present ### Senior Product Designer @ Aya Healthcare Jan 2023 – Jan 2026 Aya Healthcare is the largest healthcare talent software and staffing company in the U.S., operating the world’s biggest digital staffing platform dedicated to healthcare labor services. Their software suite—which includes vendor management, float pool technology, provider services, and predictive analytics—helps hospital systems streamline operations, improve efficiency, and achieve stronger outcomes. - Designed and delivered meaningful, cohesive end-to-end experiences across internal tools and public-facing platforms. - Advocated for user-centric decision-making throughout the product development lifecycle, influencing cross-functional teams toward better outcomes. - Partnered closely with product managers, engineers, researchers, and stakeholders to translate complex problems into thoughtful, usable solutions. - Worked across 5 product teams, applying iterative design processes to execute, refine, and ship impactful features at scale. - Conducted usability testing and synthesized feedback into actionable improvements that enhanced both user satisfaction and business metrics. - Collaborated with developers to ensure design feasibility, smooth handoffs, and high-quality implementation. - Contributed to design system initiatives by ensuring visual and interaction patterns were scalable, consistent, and aligned with brand standards. - Balanced user needs with business goals, delivering solutions that drove efficiency, improved engagement, and supported company growth. ### Product Designer @ Academia.edu Jan 2021 – Jan 2023 | San Francisco Bay Area Academia.edu is a social media platform where academics can share their papers and connect with other researchers from around the world. Our platform gives academics powerful tools to advance their research, insights to view their growth and impact, the ability to easily publish academic papers and access to rich academic content from others in the community to enhance their research. - Designed new features and experiences for Mentions, Academia’s most powerful product, supporting the goal of helping researchers understand the growth and impact of their work. - Led the design and launch of Academia’s new homepage, driving a measurable increase in user engagement across the platform. - Partnered with SEO and Growth PMs to create design variants for A/B testing, validating hypotheses and ensuring designs directly contributed to improved engagement and business metrics. - Reimagined and optimized the logged-out single work page (Academia’s most trafficked page), improving SEO and usability. This innovative redesign and incremental updates led to a 56% increase in sign-ups. - Contributed to the design system by creating scalable, reusable components, ensuring design consistency and efficiency across the product suite. - Translated research insights and user behavior data into actionable design decisions that balanced business objectives with user needs. - Collaborated with product managers, engineers, researchers, and designers throughout the entire product lifecycle to align vision, strategy, and execution. - Supported usability testing efforts and iterated designs based on feedback, ensuring solutions were both intuitive and impactful. ### UX/UI Designer @ Hero Digital Jan 2019 – Jan 2021 | San Francisco, California, United States A leading digital technology consultancy that delivers B2B Commerce, Marketing, and Managed Services solutions for fast-growth and enterprise brands. - Established the visual direction and interaction design for websites, mobile apps, and digital platforms, ensuring cohesive and engaging experiences across devices. - Translated client business goals, user needs, and technical requirements into intuitive, visually compelling, and emotionally engaging interfaces. - Designed and implemented scalable design systems for multiple clients, enabling brand consistency, efficiency, and reusability across projects. - Produced wireframes, prototypes, and high-fidelity UI designs to communicate concepts and validate ideas with stakeholders and users. - Collaborated with other designers to maintain a consistent brand identity and user experience across diverse client projects. - Applied accessibility best practices to ensure inclusive design for all users. - Balanced business objectives, user needs, and technical constraints to create solutions that drove measurable results for clients. ### Visual Designer @ SK+G Jan 2018 – Jan 2019 | Las Vegas, Nevada Area SK+G is a premier leisure, luxury and lifestyle marketing agency providing strategic branding, advertising and creative expertise to leading companies throughout the U.S and internationally. -Designed and delivered a wide range of digital assets — including emails, landing pages, marketing campaigns, and branded collateral — that supported both agency clients and in-house direct marketing efforts. - Produced high-quality visual and UI designs that balanced brand identity, usability, and accessibility. - Partnered with cross-functional teams (engineers, product managers, designers, researchers) to translate complex requirements into clear, user-friendly solutions. - Collaborated closely with marketing teams to align digital design outputs with campaign goals, engagement targets, and conversion metrics. - Created responsive layouts and design systems to ensure consistency and scalability across digital platforms. - Conducted design reviews and gathered feedback from stakeholders to continuously refine and improve design deliverables. - Maintained an eye for visual storytelling, typography, and layout, ensuring designs were both aesthetically engaging and strategically effective. ### UI/UX Design Apprentice @ Thinkful Jan 2017 – Jan 2018 | San Francisco, California Thinkful is an online education company with intensive mentor-led programs for aspiring developers and designers. - Collaborated closely with a Senior Product Designer to develop hands-on experience across the full UX/UI design process. - Created visual components and interactive elements for websites and mobile apps, ensuring solutions aligned with both user needs and product goals. - Produced a variety of UX/UI deliverables — including personas, user flows, journey maps, wireframes, mockups, and interactive prototypes — to support research and design decisions. - Applied user-centered design methods to balance usability, accessibility, and aesthetic appeal. - Participated in design critiques, workshops, and feedback sessions to refine concepts and strengthen design skills. - Learned to work iteratively, incorporating user feedback into continuous design improvements. - Developed a foundation in design systems, responsive layouts, and interaction patterns to ensure scalability and consistency across products. ### Social Media Coordinator @ LeBasse Projects Jan 2017 – Jan 2018 | Greater Los Angeles Area LeBasse Projects is an international art and culture consulting firm, partnering with artists and clients to develop and execute engaging public art, cultural programming, and experiential installations. - Developed and executed social media strategies to grow online presence, increase engagement, and amplify brand awareness for LeBasse Projects and its clients. - Created and curated content campaigns across multiple platforms, balancing brand storytelling with audience insights to maximize reach. - Managed client accounts including Industry Partners and Jamestown, ensuring alignment with business goals and marketing objectives. - Monitored analytics and performance metrics, using insights to refine strategies and improve audience engagement. - Strengthened brand voice by experimenting with emerging trends, hashtags, and creative formats, resulting in measurable growth in followers and interactions. ### Social Media Specialist @ Freelance Jan 2015 – Jan 2018 | Sacramento, California - Partnered with clients (including CFY Development) to develop social media strategies that strengthened brand presence and community engagement. - Curated, created, and scheduled content across platforms, ensuring messaging was consistent, visually engaging, and aligned with brand identity. - Leveraged audience insights and analytics to optimize strategies, improve engagement, and drive measurable growth. - Built and maintained community relationships, fostering authentic connections between brands and their audiences. - Experimented with creative storytelling techniques and new formats to keep content fresh, relevant, and user-focused. ### Personal Stylist @ Stitch Fix Jan 2014 – Jan 2016 | San Francisco, California Exemplified extensive knowledge on the fashion industry by consulting and styling clients and meeting their desired needs. - Built and maintained client relationships - Curated fashion solutions for clients - Analyzed weekly reports and metrics of customer reviews - Attended company training sessions - Continuously expanded my knowledge and researched industry trends - Communicated effectively to clients with professional letters ### Lead/Key Holder & Visual Merchandising Associate @ Gap Inc. Jan 2011 – Jan 2015 | Sacramento, California Achieved daily sales quotas and improved customer service experiences. Curated creative visuals for the shop, which reflected current trends and upheld company standards. - Supervised and coordinated the activities of workers engaged in one or more occupations - Assembled and created visual displays - Lead and motivated team members to complete displays with tight deadlines - Sought out feedback from colleagues and customers on the visual impact of displays and implementing changes - Continually achieved sales and increased store profitability ### Project Coordinator @ UpperCloud Media Jan 2014 – Jan 2015 | Sacramento, California Worked on in-house assignments and client-based projects such as marketing outreach, client styling for photoshoots, and project management. - Developed marketing outreach strategy plan - Developed and implemented social media plans - Scheduled and coordinated photoshoots - Professionally styled for photoshoots - Assisted in event coordinations - Attended high-level meetings and communicated notes to manager - Designed potential logos for a brand ### Outfitter @ Trumaker Jan 2014 – Jan 2015 | San Francisco, California ## Education ### Bachelor of Science in Business Administration in Marketing University of Nevada-Las Vegas ### UI/UX Design Apprenticeship Thinkful ### Certificate in Front-End Web Development General Assembly ### Certificate in Web Design Circuits General Assembly ### Business Administration in Management and Operations University of Nevada, Reno ## Contact & Social - LinkedIn: https://linkedin.com/in/ashleyuy1 - Portfolio: https://au-designs.com/ --- Source: https://flows.cv/ashleyuy JSON Resume: https://flows.cv/ashleyuy/resume.json Last updated: 2026-03-25