Design features and enhancements to the B2B Home Improvement merchant dashboard platform

• Design an AI-powered chatbot iOS app that delivers adaptive, goal-oriented mentorship through conversational AI. Create user flows, high-fidelity wireframes, and prototypes on Figma to drive product direction and stakeholder alignment.

• Use prompt engineering techniques to shape AI behavior and accelerate the design process, leveraging tools like ChatGPT to support ideation, content generation, and UI exploration.

• Audit existing app experience to identify UX gaps and opportunities for AI integration. Present UX recommendations to stakeholders via Google Slides and iterate designs based on feedback.

• Led interaction and visual design for WM’s dumpster rental workflow. Partnered with Product and Engineering to scope high-impact features that resulted in a 14% increase in checkout completion and improved conversion.

• Played a key role in redesigning the company-wide design system; focusing on scalability, consistency, and accessibility, which accelerated product development by 8% and improved cross-team alignment.

• Collaborated with engineering on the contract renewal experience, ensuring design accuracy, addressing technical constraints early, and delivering a usable, scalable pattern that aligned with broader business initiatives.

• Launched a Balance Transfer Hub by working closely with Product, Engineering, Risk, and Business, enabling 100,000+ users to self-serve and reducing support calls. Mapped user journeys and scoped design work to align with regulatory constraints.

• Helped contribute a cross-functional AutoPay design workshop across three business lines, exploring 80+ solutions using Miro. Unified stakeholders around shared goals and generated scalable concepts grounded in usability and user needs for our premium customers.

• Designed a new Credit Line Transfer experience that allowed users to transfer their credit line, driving $1M+ in transfer volume. Collaborated cross-functionally to prioritize pain points and influence product strategy and shape roadmap direction.

• Designed cross-platform (iOS, tablet, web) experiences for a wedding loan platform by empathizing with users, conducting competitive analysis, defining problem statements and turning market insights into user-centered flows.

• Led the end-to-end design of the loan application process, maintaining continuous user feedback loops that guided iterations and culminated in MVP designs for Q1 2024.

• Enhanced usability and delivery speed by introducing reusable design frameworks and improving cross-functional collaboration, reducing design delivery time by 12% while supporting long-term retention goals.