# Ashley Wei

> Product Designer | Specialized in B2C & B2B Fintech | Data-Driven & Systems-Thinker | Ex–Capital One

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/ashleywei

ashley-wei.com

While traveling in Taiwan, I struggled to buy a train ticket from a self-service machine. The interface was cluttered, the instructions were unclear, and switching languages wasn’t intuitive. At that moment, I realized this wasn’t just a language barrier but rather a UX problem. A well-designed system could have guided users effortlessly, reducing confusion and stress. That experience sparked my curiosity about how design shapes everyday interactions. I started learning about UX, realizing my background in marketing had already given me insights into user behavior. I've helped brands like Capital One and WM reimagine their digital presence by combining deep user understanding with strategic design thinking. To me, great design isn’t just beautiful, it also makes life easier.

Technical Expertise:Figma | Sketch | InVision | Jira | UserTesting | Miro | Abstract | ChatGPT | Gemini | Claude

UX/UI Design | UX Research | Visual Design | Interaction Design | Wireframing | Prototyping | Design Systems | Stakeholder Management | Cross-Functional Collaboration | AI

Let's connect and explore how thoughtful design can transform digital experiences.I also love playing with my cat, snowboarding, and traveling the world to learn and immerse myself in different cultures!

## Work Experience
### Product Designer @ Upgrade, Inc.
Jan 2025 – Present
Design features and enhancements to the B2B Home Improvement merchant dashboard platform

### Product Designer @ Novii
Jan 2025 – Jan 2025
-Design an AI-powered chatbot iOS app that delivers adaptive, goal-oriented mentorship through conversational AI. Create user flows, high-fidelity wireframes, and prototypes on Figma to drive product direction and stakeholder alignment.
-Use prompt engineering techniques to shape AI behavior and accelerate the design process, leveraging tools like ChatGPT to support ideation, content generation, and UI exploration.
-Audit existing app experience to identify UX gaps and opportunities for AI integration. Present UX recommendations to stakeholders via Google Slides and iterate designs based on feedback.

### Product Designer @ WM
Jan 2023 – Jan 2024
-Led interaction and visual design for WM’s dumpster rental workflow. Partnered with Product and Engineering to scope high-impact features that resulted in a 14% increase in checkout completion and improved conversion.
-Played a key role in redesigning the company-wide design system; focusing on scalability, consistency, and accessibility, which accelerated product development by 8% and improved cross-team alignment.
-Collaborated with engineering on the contract renewal experience, ensuring design accuracy, addressing technical constraints early, and delivering a usable, scalable pattern that aligned with broader business initiatives.

### User Experience Designer @ Capital One
Jan 2021 – Jan 2022 | Remote
-Launched a Balance Transfer Hub by working closely with Product, Engineering, Risk, and Business, enabling 100,000+ users to self-serve and reducing support calls. Mapped user journeys and scoped design work to align with regulatory constraints.
-Helped contribute a cross-functional AutoPay design workshop across three business lines, exploring 80+ solutions using Miro. Unified stakeholders around shared goals and generated scalable concepts grounded in usability and user needs for our premium customers.
-Designed a new Credit Line Transfer experience that allowed users to transfer their credit line, driving $1M+ in transfer volume. Collaborated cross-functionally to prioritize pain points and influence product strategy and shape roadmap direction.

### UX/UI Designer @ Make It MVP
Jan 2021 – Jan 2021 | Remote
-Designed cross-platform (iOS, tablet, web) experiences for a wedding loan platform by empathizing with users, conducting competitive analysis, defining problem statements and turning market insights into user-centered flows.
-Led the end-to-end design of the loan application process, maintaining continuous user feedback loops that guided iterations and culminated in MVP designs for Q1 2024.
-Enhanced usability and delivery speed by introducing reusable design frameworks and improving cross-functional collaboration, reducing design delivery time by 12% while supporting long-term retention goals.

### Customer Service Intern @ Infinera
Jan 2017 – Jan 2017 | Sunnyvale, California, United States
-Eliminated non-performing part ordering numbers (PONs) by organizing a list of data on Excel
-Created a step by step PON user snapshot guide with instructions, arrows, descriptions
-Differentiated products/services, used Sharepoint to upload web part for user accessibility
-Attended team meetings to present progress reports and review project schedule


## Education
### UX/UI Design
Designlab

### Marketing
San Diego State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/ashleywei97
- Portfolio: https://ashley-wei.com

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Source: https://flows.cv/ashleywei
JSON Resume: https://flows.cv/ashleywei/resume.json
Last updated: 2026-04-13