* Led the design for an internal advertising platform that supports Disney+, Hulu, and ESPN streaming services.

* Led a platform-wide feature enhancement that achieved 100% user adoption and improved efficiency.

* Drove end-to-end design work on a net new dashboard for a new user base.

* Elevated new and existing features to support the growing complexity and scale of our service offerings, with designs that align with existing patterns and leverage AI capabilities.

* Defined solutions for ambiguous, high-priority problems by collaborating with product managers, developers, internal users, and sales enablement teams.

* Collaborated with company executives to design a marketplace and CMS product.

* Created brand guidelines for an AI-powered SaaS platform launching in 2025.

* Established a new onboarding experience for an EMS dashboard and website.

Strategy, Research, UX Design, and UI Design for websites and mobile app products. Products in B2B enterprise, health and wellness, fitness, first responder services, and security.

Worked on projects with Fortune 500 clients in SaaS, medical R&D, automotive, manufacturing, home appliance, and food & beverage industries to strengthen digital services and tools. Worked on desktop and mobile web designs. Led UX research, UX Design, UI Design, and program management activities.

Data Marketplace for a Fortune 500 Medical R&D Client:

* Designed a complex internal tool used to advance high-visibility research studies by collaborating with cross functional stakeholders to define the user needs and organizational processes that impact it's usage.

B2B2C Smart Appliance Dashboard for a National Manufacturing Client:

* Improved product viability by 58% by presenting designs to client and user research participants to identify and define solutions.

* Expanded the design pattern library to improve scalability and wayfinding across two products.

* Implemented changes across the digital product line to improve user trust by leading portions of the user research studies to visualize and test ideas.

Research and Strategy Project for Fortune 500 SaaS

* Refined high-level UX needs for a project to support project efficiency and stronger UX partnerships with cross-functional teams.

Company: Co.Lab

* Collaborated with a lean product team to create a Chrome extension that optimized a streaming service's content selection rate by leveraging AI to summarize dynamic volumes of user-generated content within a restrictive interface.

Company: INCLUSIVE

* Created a centralized dashboard to connect students, parents, and class providers.

* Enhanced user experience with 100% success in usability and task completion, and 95% success in content comprehension.

* Collaborated with designers, client team, and project managers to define the project milestones, brand voice, visual design, and core features.

Company: Zencape

* Helped define future success metrics and product features by partnering with the CEO to create the user research project plan for the first user research test of the wearable device.

* Gathered deep insight into the problem space and supported the product-feature roadmap by recruiting and interviewing SME’s.