# Ashley Y. > Senior Product Designer | Enterprise Platforms Location: San Francisco Bay Area, United States Profile: https://flows.cv/ashleyy Hello! I’m a senior product designer primarily focused on enterprise design. Some of my previous work has enabled major transformations that improved efficiency, workflow automation, and content pipeline management. ## Work Experience ### Senior Product Designer @ Apple Jan 2025 – Present ### Product Designer @ Disney Streaming Jan 2024 – Jan 2025 * Led the design for an internal advertising platform that supports Disney+, Hulu, and ESPN streaming services. * Led a platform-wide feature enhancement that achieved 100% user adoption and improved efficiency. * Drove end-to-end design work on a net new dashboard for a new user base. * Elevated new and existing features to support the growing complexity and scale of our service offerings, with designs that align with existing patterns and leverage AI capabilities. * Defined solutions for ambiguous, high-priority problems by collaborating with product managers, developers, internal users, and sales enablement teams. ### Product Designer @ Freelance Jan 2023 – Jan 2025 * Collaborated with company executives to design a marketplace and CMS product. * Created brand guidelines for an AI-powered SaaS platform launching in 2025. * Established a new onboarding experience for an EMS dashboard and website. Strategy, Research, UX Design, and UI Design for websites and mobile app products. Products in B2B enterprise, health and wellness, fitness, first responder services, and security. ### Senior UX Design Consultant @ EY Jan 2022 – Jan 2023 Worked on projects with Fortune 500 clients in SaaS, medical R&D, automotive, manufacturing, home appliance, and food & beverage industries to strengthen digital services and tools. Worked on desktop and mobile web designs. Led UX research, UX Design, UI Design, and program management activities. Data Marketplace for a Fortune 500 Medical R&D Client: * Designed a complex internal tool used to advance high-visibility research studies by collaborating with cross functional stakeholders to define the user needs and organizational processes that impact it's usage. B2B2C Smart Appliance Dashboard for a National Manufacturing Client: * Improved product viability by 58% by presenting designs to client and user research participants to identify and define solutions. * Expanded the design pattern library to improve scalability and wayfinding across two products. * Implemented changes across the digital product line to improve user trust by leading portions of the user research studies to visualize and test ideas. Research and Strategy Project for Fortune 500 SaaS * Refined high-level UX needs for a project to support project efficiency and stronger UX partnerships with cross-functional teams. ### UX Designer @ Unknown Jan 2020 – Jan 2022 Company: Co.Lab * Collaborated with a lean product team to create a Chrome extension that optimized a streaming service's content selection rate by leveraging AI to summarize dynamic volumes of user-generated content within a restrictive interface. Company: INCLUSIVE * Created a centralized dashboard to connect students, parents, and class providers. * Enhanced user experience with 100% success in usability and task completion, and 95% success in content comprehension. * Collaborated with designers, client team, and project managers to define the project milestones, brand voice, visual design, and core features. Company: Zencape * Helped define future success metrics and product features by partnering with the CEO to create the user research project plan for the first user research test of the wearable device. * Gathered deep insight into the problem space and supported the product-feature roadmap by recruiting and interviewing SME’s. ### UI/UX @ blip energy Jan 2021 – Jan 2021 * Led a major redesign within the B2C dashboard to improve clarity and efficiency of a complex device management page. ### Office Services Coordinator @ Mozilla Jan 2019 – Jan 2020 | San Francisco Bay Area Program Management * Used qualitative and quantitative data from an annual global safety survey sent to 1,000+ employees to research growth opportunities for an internal program. * Collaborated with account representatives and engineers from a 3rd party security platform to determine the right product features needed for the unique needs of the business. * Proposed and implemented best practices for office-wide health and safety procedures during the post-COVID19 reopening of all global offices using competitive analysis and SME interviews. * Collaborated with several facilities vendors to form an inaugural spreadsheet of energy and waste metrics for several offices that was used to form future global sustainability plans and bench marking metrics. Usability Testing * Participated in an extensive usability test of a 3rd party application to help form a list of pain points, bugs, and potential features that led to several feature improvements that fit within business needs. * Participated in an extensive usability test of an internal ticketing system that led to updates in features that improved task efficiency within three core facilities programs. ## Education ### Industrial and Organizational Psychology San Diego State University ## Contact & Social - LinkedIn: https://linkedin.com/in/ashley-yamaguchi --- Source: https://flows.cv/ashleyy JSON Resume: https://flows.cv/ashleyy/resume.json Last updated: 2026-04-13