# Ashley Yiu > Ex-Lyft Senior SWE Location: San Francisco, California, United States Profile: https://flows.cv/ashleyyiu ## Work Experience ### Software Engineer @ Calm Jan 2025 – Present At Calm Health, I work on the B2B side to expand access to mental health resources through strategic partnerships with insurance providers and employers. Our mission is to unlock Calm’s tools for millions of new users by integrating mental wellness into healthcare and corporate benefits, making it more accessible and impactful at scale. ### Senior Software Engineer @ Beacons Jan 2025 – Jan 2025 | San Francisco Bay Area ### Software Engineer @ Beacons Jan 2023 – Jan 2025 | San Francisco Bay Area On the store team I helped creators turn their passions into income by expanding our product offerings from digital products to services like appointments, memberships, courses, affiliate products, and more. This expansion resulted in a 10x GMV increase in my first year. Today, I continue to drive impact across additional products like link-in-bio and email marketing, with a focus on helping users unlock new income streams. My work is centered on building tools that are vital for creators looking to grow their brand and monetize effectively in today’s digital landscape. ### Software Engineer @ Violet Labs Jan 2022 – Jan 2022 ### Frontend Engineer @ Vori Jan 2022 – Jan 2022 ### Software Engineer @ Blend Jan 2020 – Jan 2021 | San Francisco, California, United States I was a full-stack engineer on the Consumer Banking (CB) team, and I helped build out a new line of CB products so clients can easily utilize our platform to intake, process, and manage CB loans. I was the owner of a backend-powered frontend microservice that made it easier for different clients to customize their frontend application forms/portals without having to manually change fields. I also worked on a myriad of other projects such as prefilling cross-sell applications post-loan submission (involved calling multiple microservice APIs and displaying results on the frontend), creating a cross-sell email microservice that transformed customizable React templates into HTML-compatible ones, writing backend APIs to serialize loan information, and more. I trained multiple new team members and new grads, and was an active member of the AAPI and Eng-Womxn clubs. ### Software Engineer, Lyft Level 5 Self-Driving Team @ Lyft Jan 2018 – Jan 2020 | Palo Alto, California I'm a full-stack (frontend-focused) engineer on the AV Web Tools team. I work with internal teams to understand workflows and pain points, and create tools to help engineers increase general productivity and quality. Here are some of the things I've done: - Led long-term and large-scale projects to unlock workflows to help the org achieve a handful of important OKRs - Helped grow the team from 2 engineers to ~8 engineers, 3 interns in 2 years - Created onboarding/tools/services documentation to help increase the productivity and quality of the org/company in general - Site lead for the Asian-American Pacific Islander Employee Resource Group and organize events for AAPIHM every year - Represented Lyft at multiple recruiting trips in LA and TX, and in FL for the annual Grace Hopper Conference where I helped recruit and interview new grads and interns - Participated in the Lyft Hackathon 2019 and won an award under the Social Impact category. I designed and mocked out a new in-app feature aimed at driving foot traffic to businesses by surfacing business-offered coupons to customers. The feature was later incorporated into the app. ### Web Developer @ Shuying Academy 树英学会 Jan 2018 – Jan 2018 | Shanghai City, China Shuying helps students prepare for their abroad college applications. During my time there I completely revamped their website to make it more cohesive and interactive. ### Software Engineer Intern @ Appian Corporation Jan 2017 – Jan 2017 | Reston, VA Appian is a digital transformation platform that is easy to configure without large IT teams, easy to use and easy to change; a tool that delivers silo-busting solutions in weeks instead of months. During my time there, I worked on the Mobile Applications scrum team where I designed, developed and tested new mobile application components in React Native. I also implemented a web and mobile app to analyze sentiments and extract topic models for customer reviews using open source software for the Intern Hackathon ### Data Analytics, Website Developer and Marketing Intern @ Alchemista Jan 2016 – Jan 2016 Alchemista enriches workplace culture by providing unique food and curated experiences for clients. The company partners with local restaurants and personal chefs to expose employees to incredible dining experiences right in their own office space. - Transformed previously archaic website into a dynamic and interactive platform to effectively drive brand awareness. Increased page view traffic by 27%. - Performed data analysis on social media metrics to better target customers and increase customer engagement. - Utilized analytical results to adjust email campaign strategy. Attracted multiple new clients by designing and custom coding engaging weekly email campaigns for special promotional events. - Produced a line of merchandise and apparel to create and build brand awareness - Achieved a strong, visible multi-channel social media presence using a variety of mediums. Generated press attention, such as placements in Huffington Post. - Revamped investor’s deck to better embody company branding illustrate company growth. Efforts were credited as instrumental in closing numerous high-level deals, including one for $4M. - Developed and launched integrated, multi-channel print, catalog and web marketing campaigns to promote fueling station products - Planned and executed trade show marketing at Boston TechJam 2016. Attracted new clients, designed custom booth, co-ordinated activities, and manufactured promotional gifts ### Director of Technology @ The Hoya Jan 2014 – Jan 2016 | Washington, DC The Hoya is Georgetown University’s student newspaper and online website, serving as the university’s newspaper of record since 1920. Our team is in charge of the systems and web divisions of the newspaper. We are responsible for maintaining the Hoya’s server, website, and databases. From compiling and analyzing user demographics to designing various aspects of the homepage, we help shape The Hoya’s digital presence. - Maintained the school newspaper’s server, website and in-office hardware. Decreased website load time significantly by cleaning up back-end database. - Created and developed The Hoya’s 95th anniversary marketing website to raise awareness and drive sales of 200+ gala tickets - Launched the alumni WordPress website to help past staff members remain connected, donate to the organization, and help advise current staff - Worked closely with the team to assign and oversee projects, including an email subscription scheme that increased online subscribers by over 500 ### Applications Support Assistant @ Georgetown University's McDonough School of Business Jan 2015 – Jan 2016 The Applications Team at the McDonough School of Business at Georgetown University uses the Salesforce CRM platform to better connect with constituents to develop unique and valuable opportunities. - Conducted in-depth research comparing different SalesForce applications to help Executive Education Deans select the most useful program for specific use cases - Maintained the websites of graduate programs by regularly updating HTML code on Google Sites - Designed and deployed Salesforce Custom tabs and Visual Force Pages to ease processes for deans. - Performed detailed demonstrations to help users more efficiently navigate Salesforce. ### Software Programming Intern @ FOX International Channels Asia Jan 2015 – Jan 2015 | Singapore Fox International Channels is 21st Century Fox's multimedia business that produces over 300 entertainment channels in 45 languages across the globe. Among these channels is Fox Sports Asia, one of the leading cable sports network in the area. I acted as an intern in the Non-Linear (Digital Media) department during my time there. - Developed a Java program that automatically mass edited and produced hundreds of preview images for sports leagues necessary to promote games, replacing the tedious process of manually photoshopping and creating these photos - Researched, created and executed a test plan for the new Fox Sports mobile application - Managed front-end website and back-end database to routinely update media content and information as needed. - Enhanced the website by marking and clipping highlights clips for competitions including The Wimbledon Championships, MotoGP, Formula 1 and The Open Championships at St. Andrews. ### Computer Science Tutor @ Private Jan 2015 – Jan 2015 | Georgetown, Washington DC - Planned bi-weekly lessons and conducted one-on-one tutoring with a high school Junior to adequately prepare her for the AP exam - Helped with homework, and assigned my own projects and assignments - Taught basic but essential concepts such as inheritance, polymorphism and encapsulation. ## Education ### Bachelor of Science (B.S.) in Computer Science, Business Administration Georgetown University ### Freie Universität Berlin ### Deerfield Academy ## Contact & Social - LinkedIn: https://linkedin.com/in/ashleyyiu --- Source: https://flows.cv/ashleyyiu JSON Resume: https://flows.cv/ashleyyiu/resume.json Last updated: 2026-04-11