# Ashlyn Watters > Product at Gusto Location: San Francisco Bay Area, United States Profile: https://flows.cv/ashlyn I’m a product leader with a mix of design, engineering, and product strategy experience. I’ve worn a lot of hats, running discovery workshops, designing for complex user journeys, building front-end code, shaping roadmaps, and launching products. Collaborating with teams to take ideas from concept to reality is what excites me most. Thriving at the intersection of design, tech, and business, I turn customer insights into solutions that feel intuitive and deliver real value. I enjoy partnering with engineers and leadership to bridge the gap between vision and execution, making sure great ideas actually reach the people they’re meant to help. You can check out my portfolio at https://ashlynwatters.com but please reach for the password for some use cases ## Work Experience ### Principle Product Manager @ Gusto Jan 2025 – Present | San Francisco Bay Area ### UX Architect, Platform @ Salesforce Jan 2023 – Jan 2025 • Defined and led the foundational strategy for Salesforce’s AI AppDev initiative from zero to pilot launch. Partnered with executive leadership to secure funding by facilitating multi-org workshops to envision how AI might improve our customer’s time to value when trying new Salesforce technologies. • Created a design narrative and user journey maps to align engineering, PM, and executives around phased product delivery. • Introduced lightweight design ops practices (e.g., pod model, async feedback loops) to improve velocity and eliminate team bottlenecks. • Drove alignment and trust across teams by facilitating conversations between design systems, AI teams, and Platform to ensure we were building the right thing — not just building it right. ### UX Architect, ISV Ecosystem @ Salesforce Jan 2021 – Jan 2023 Helped reimagine Salesforce's partner ecosystem business and marketplace strategy. Expanded to new ecosystems and improved tooling for our growing ISV partnerships. Increased time to value metrics for customers discovering, testing, and purchasing solutions from AppExchange. ### Principle Product Designer, Quip @ Salesforce Jan 2019 – Jan 2021 Drove product discovery, planning, research, and execution for integration features between Quip and Salesforce. Helped the team formulate key customer use cases to formulate a 3-5 long range planning. Projects had high revenue impact and customer demand. With help of PM, I helped the group determine how to break up the epic sized work into project sized pieces. Managed direction and projects for two junior designers on project team. Help aligned two complex design systems to optimize for new users coming from Salesforce. ### Senior Product Designer, Industries @ Salesforce Jan 2017 – Jan 2019 | San Francisco, California Worked closely with Product Managers and Engineers to deliver new features for Financial Services Cloud and Manufacturing Cloud. Lead customer discovery and feedback workshops to drive roadmap priorities and enhancements. These sessions also led to valuable journey maps and persona outputs. Took vague product requirements and developed wireframes, high fidelity mock ups, and coded prototypes. ### Product Designer @ Salesforce Jan 2016 – Jan 2017 | San Francisco, California ### UI Engineer @ Zenefits Jan 2015 – Jan 2016 Focused on building reusable Ember and Sass components for Full Stack Engineers, helped level up Full Stacks on front-end technologies, and contributed to new production deployed features. Interfaced with Project Managers and Designers to build customer facing products. ### Product Designer & Front End Engineer @ iCracked Inc. Jan 2014 – Jan 2015 | Redwood City Helped lead and contributed to numerous web product launches. Focused on prototyping designs and making delightful interactions using Javascript, HTML, and CSS3/SASS. Created both wireframes and detailed mock up designs in Sketch/Adobe Illustrator. Helped translate these mockups into AngularJS web apps. Also conducted A/B testing throughout site to increase conversion rates. ### Web Developer @ Etna Interactive Jan 2012 – Jan 2014 Developed the Front End of high end websites for the medical field. Working with creative and engineering teams, I hand-coded pixel perfect pages utilizing Adobe Photoshop, HTML5, CSS3, jQuery, and the .NET framework. Gained excellent prioritizing, and budget management skills while maintaining an acute attention to detail. ## Education ### B.S. in Graphic Communication California Polytechnic State University-San Luis Obispo Jan 2008 – Jan 2012 ## Contact & Social - LinkedIn: https://linkedin.com/in/ashlyn-watters - Portfolio: http://www.ashlynwatters.com --- Source: https://flows.cv/ashlyn JSON Resume: https://flows.cv/ashlyn/resume.json Last updated: 2026-03-25