Heavy focus on growth outcomes by optimizing SEO and enhancing the web presence to drive organic search traffic and user engagement

Lead and contribute to all stages of the product design lifecycle, from concept development to final implementation, with a primary focus on web design.

📈 Overall Site Traffic 2022: 560k unique visitors, 680k+ sessions, 2.75MM page views.

📈 Overall Site Traffic 2023: 1,153,422 unique visitors (up 106%), 2,027,753 unique sessions (up 198%), and 9,877,866 page views (up 259%)

🔼 Enrollments & Total Margin in 23’: 32% of all Achieve Experience and 54.4% of all Achieve margin

Worked closely with Product and Brand towards rebranding design efforts for Freedom Financial Network, which involved overseeing the launch of an 18-page website within a six-month timeframe.

Led the corporate brand redesign initiative and enhanced design language systems and brand guidelines across various platforms including print, digital, video, motion graphics, events, and social media.

Spearheaded brainstorming sessions to generate innovative ideas and developed interaction design systems, UX flow wireframes, and user interface designs for the corporate website.

Defined brand attributes and ensured consistency across product design and the customer experience by collaborating closely with Project Managers, Marketing Managers, Editors, Public Relations, and Events teams. Crafted and communicated Ten-X's narrative, product value proposition, and messaging to engage members effectively.

Provided guidance to the Product team on brand advocacy and maintained corporate design standards.

Led digital experience design for major pharmaceutical clients — driving patient education and engagement across high-stakes drug launches via intuitive, clinically aligned interaction models.

Delivered cross-platform assets (print, iPad, interactive displays, web), reduced cognitive load through accessible, user-centered interface design that met strict regulatory and clinical standards.