# Ashmita N. > Product Designer with Brand Creative POV Location: San Francisco Bay Area, United States Profile: https://flows.cv/ashmitan Hi! I’m Ashmita Nair, (pn. ush-me-tha) designer living in Alameda, CA. With 13+ years of experience grounded in visual storytelling and thoughtful product design, I bring a hybrid skillset to brand creative and user-centered experiences. I focus on clarity, trust, and creating intuitive experiences for decision-heavy products. Over the last several years, I’ve led UX strategy and 0→1 exploration across lending and financial guidance surfaces at Achieve, shaping the company’s shift from a debt-relief focus to a lending-first platform. ## Work Experience ### Staff Product Designer, Web @ Achieve Jan 2024 – Present Heavy focus on growth outcomes by optimizing SEO and enhancing the web presence to drive organic search traffic and user engagement ### Senior Product Designer, Web @ Achieve Jan 2021 – Jan 2024 Lead and contribute to all stages of the product design lifecycle, from concept development to final implementation, with a primary focus on web design. 📈 Overall Site Traffic 2022: 560k unique visitors, 680k+ sessions, 2.75MM page views. 📈 Overall Site Traffic 2023: 1,153,422 unique visitors (up 106%), 2,027,753 unique sessions (up 198%), and 9,877,866 page views (up 259%) 🔼 Enrollments & Total Margin in 23’: 32% of all Achieve Experience and 54.4% of all Achieve margin ### Freelance Product Designer @ Achieve Jan 2020 – Jan 2020 Worked closely with Product and Brand towards rebranding design efforts for Freedom Financial Network, which involved overseeing the launch of an 18-page website within a six-month timeframe. ### Art Director (RIF) @ Ten-X Commercial Jan 2018 – Jan 2020 | San Mateo, California Led the corporate brand redesign initiative and enhanced design language systems and brand guidelines across various platforms including print, digital, video, motion graphics, events, and social media. Spearheaded brainstorming sessions to generate innovative ideas and developed interaction design systems, UX flow wireframes, and user interface designs for the corporate website. Defined brand attributes and ensured consistency across product design and the customer experience by collaborating closely with Project Managers, Marketing Managers, Editors, Public Relations, and Events teams. Crafted and communicated Ten-X's narrative, product value proposition, and messaging to engage members effectively. Provided guidance to the Product team on brand advocacy and maintained corporate design standards. ### Senior Visual Designer @ VML Jan 2016 – Jan 2018 | San Francisco Bay Area Led digital experience design for major pharmaceutical clients — driving patient education and engagement across high-stakes drug launches via intuitive, clinically aligned interaction models. Delivered cross-platform assets (print, iPad, interactive displays, web), reduced cognitive load through accessible, user-centered interface design that met strict regulatory and clinical standards. ### Motion Graphic Designer @ LaunchSquad Jan 2014 – Jan 2015 Made individual design contributions on key projects and provided design guidance through every aspect of a project life-cycle such as storyboarding, concept creation, asset production, messaging, and motion graphics. ### Motion Graphic Designer @ University of California, Berkeley Jan 2014 – Jan 2014 Provide research assistance and other support for publication development efforts for Berkeley Resource Center for Online Education. Produced a variety of digital curriculum and communications projects. ### Designer @ Tuel | Berodin by Eva's Esthetics Jan 2012 – Jan 2013 Coordinated the production of high-impact marketing campaign to rebrand Tu’eL through social media, ad campaigns, marketing materials, product design, product animations, trade-show materials & booth design, email newsletters, and animated advertisements. ## Education ### Advanced Motion Methods School of Motion Jan 2020 – Jan 2020 ### Associate's Degree in Design and Visual Communications, General FIDM ### Bachelor of Science - BS in Graphic & Motion Design SAE Expression College ## Contact & Social - LinkedIn: https://www.linkedin.com/in/ashmita-latha-nair - Website: https://www.ashmitanair.com --- Source: https://flows.cv/ashmitan JSON Resume: https://flows.cv/ashmitan/resume.json Last updated: 2026-04-07