# Ashmita Roy > Product Design ยท B2B ยท Design Systems Location: Hong Kong, Hong Kong SAR Profile: https://flows.cv/ashmitaroy ๐Ÿš€ Product Design Lead with 6 YoE, focusing on design systems and B2B SAAS. ๐Ÿฆ Currently building infrastructure for financial institutions and corporates at Xalts. ๐ŸŒ I've worked on projects across industries, such as Cathay Pacific, HSBC, Arcelor Mittal Nippon Steel, Lanson Place, HKU, CUHK, carbon offsetting SAAS startups, ESG products, mobile apps and insect-protein agri-tech. ## Work Experience ### Lead Product Designer @ Xalts Jan 2024 โ€“ Present Spearheaded design for an AI-powered enterprise SAAS to automate corporate financial operations. Mobilised processes, built and maintained a unifying design language and design systems. Mentored 4 designers, formalised handoffs, and initiated weekly design jams to increase cross-team transparency. Rapidly iterated upon interactive AI prototypes and conducted generative and evaluative research. Led the revamp and relaunch of Contour, a digital Letter of Credit platform established by eight banks, including HSBC, Standard Chartered, and BNP (acquired by Xalts in 2024) Expanded product features from Letters of Credit to Bank Guarantees, e-Bills of Lading and Shipping Documentation. Transitioned the payment model from subscription-based to usage-based within 3 months, improving customer satisfaction and revenue growth. ### Design Lead @ Grayscale Design & Development Jan 2022 โ€“ Jan 2024 Built tools for high-profile clients, including Cathay Pacific, Lanson Place and HSBC. Managed end-to-end design projects, presented to key stakeholders, and conducted workshops for universities. Collaborated closely with sales, business, and development teams to create accessible long-term products. ### Senior Product Designer @ Carbonbase Jan 2020 โ€“ Jan 2022 Led design for Carbonbase's B2B SAAS platform that enabled corporates to handle carbon emission management, analysis and offsetting. Built ESG / SDG focused B2B2C sustainability verticals in partnership with HSBC, New World Development, Wah Kwong, JEB Group. Mentored junior designers and directed research, design systems, analytics, and branding efforts. Carbonbase was incubated by Polychain Capital's Genesis Program in Silicon Valley, accepted into the MiraclePlus (formerly YC China)'s Future Stars program, as well as a part of New World Impact Kommons, an SDG focused impact accelerator by New World Development Group . ### Product Designer @ Project Ark Jan 2020 โ€“ Jan 2021 Carbonbase and the World Wildlife Fund (WWF) launched an NFT platform for the conservation of endangered species. Led design for the NFT platform, projects with Soho House Hong Kong, the Academy Awards 2021, the CRED token, the Sustainable Bitcoin Standard, and a Polygon-based on-chain carbon registry. ### FinTech Research Assistant @ The University of Hong Kong Jan 2020 โ€“ Jan 2020 | Hong Kong SAR Carried out research under Dr H.F. Ting ( Department of Computer Science, HKU) on developing Machine Learning Tools for financial trading and analysis. Created and tested Python tools for portfolio risk analysis and performance prediction as possible explorative research areas. ### Product Designer & Full Stack Developer @ FlyFarm Worldwide Jan 2020 โ€“ Jan 2020 | Hong Kong SAR Designed and developed a tool to track end-to-end agri-tech processes in Brisbane and Hong Kong. Responsible for product flows, feature mapping, stakeholder interviews, wireframing and prototyping. Implemented frontend functionality with React, Express and NodeJS. Designed the database structure using Sequelize ORM and implemented the MySQL database. Deployed application to AWS ELB and RDS. ### Video Game Developer @ First Code Academy Jan 2018 โ€“ Jan 2018 | Hong Kong ### Designer & Developer @ Give Me Trees Trust Jan 2018 โ€“ Jan 2018 ### Software Developer @ Rebaca Technologies Jan 2017 โ€“ Jan 2017 | Kolkata, West Bengal, India ## Education ### Bachelor of Engineering in Major in Computer Science & Minor in Finance The University of Hong Kong ### Exchange Semester in Computer Science University of Maryland ### Modern High School for Girls, Kolkata. ## Contact & Social - LinkedIn: https://linkedin.com/in/ashmitaroy - Portfolio: https://www.ashmitaroy.com/ --- Source: https://flows.cv/ashmitaroy JSON Resume: https://flows.cv/ashmitaroy/resume.json Last updated: 2026-03-31