• Co-founded Sorta AI, an AI-driven home decluttering app, leading its design & brand vision from concept to launch

• Collaborated with cross-functional teams to align branding efforts, resulting in a cohesive identity that resonates with target audiences.

• Led content creation for campus events, designing engaging social media posts and reels that significantly enhanced brand visibility and audience engagement.

• Developed comprehensive curriculum management systems using Google Spreadsheets and AirTable, streamlining academic planning processes for staff and faculty.

• Executed high-impact design projects with meticulous attention to detail, consistently delivering solutions that exceeded quality standards and organizational objectives.

• Worked on a Product Design project where I created detailed user personas and conducted qualitative and quantitative research to identify key audience behaviors and preferences.

• Collaborated with Marketing leads to create brand strategy and applied creative thinking to develop Insights.

• Styled anchors across 4 distinct shows, contributing to season renewal and generating 10K+ social media engagement while establishing signature visual identities that drove viewer loyalty.

• Collaborated with major brands including Forever 21, Westside, Calvin Klein, and United Color Benetton, reducing production costs by 20% through strategic sourcing partnerships.

• Pioneered innovative styling techniques including layering, capsule wardrobe building, and strategic accessorizing, enhancing on-screen visual appeal for anchors.

• Received consistently 80% positive feedback from Lead Stylists, Producers, and Directors for enhancing the overall on-screen presence of anchors, directly contributing to show popularity.