# Ashna Damani > Design Strategy MBA @ CCA | Product Designer | Design Strategist Location: San Francisco Bay Area, United States Profile: https://flows.cv/ashnadamani Innovative Product Designer and Design MBA student at California College of the Arts, blending strategy, creativity, and empathy to craft seamless digital experiences. Google-certified in UX Design with expertise in interaction design, wireframing, and prototyping. I turn complex challenges into intuitive, accessible solutions that drive both user delight and business impact. ## Work Experience ### Co Founder, Product Designer @ Sorta AI Jan 2025 – Present | Boston, Massachusetts, United States • Co-founded Sorta AI, an AI-driven home decluttering app, leading its design & brand vision from concept to launch • Collaborated with cross-functional teams to align branding efforts, resulting in a cohesive identity that resonates with target audiences. ### Design Division Newsletter/Graphic Design Assistant @ California College of the Arts Jan 2025 – Jan 2025 | San Francisco, California, United States ### Design Division Assistant @ California College of the Arts Jan 2024 – Jan 2025 | San Francisco, California, United States • Led content creation for campus events, designing engaging social media posts and reels that significantly enhanced brand visibility and audience engagement. • Developed comprehensive curriculum management systems using Google Spreadsheets and AirTable, streamlining academic planning processes for staff and faculty. • Executed high-impact design projects with meticulous attention to detail, consistently delivering solutions that exceeded quality standards and organizational objectives. ### Product Strategist @ New Power Industry Jan 2024 – Jan 2024 | San Francisco, CA • Worked on a Product Design project where I created detailed user personas and conducted qualitative and quantitative research to identify key audience behaviors and preferences. • Collaborated with Marketing leads to create brand strategy and applied creative thinking to develop Insights. ### Fashion Stylist @ ZOOM ENTERTAINMENT NETWORK LIMITED Jan 2016 – Jan 2023 | Mumbai Area, India • Styled anchors across 4 distinct shows, contributing to season renewal and generating 10K+ social media engagement while establishing signature visual identities that drove viewer loyalty. • Collaborated with major brands including Forever 21, Westside, Calvin Klein, and United Color Benetton, reducing production costs by 20% through strategic sourcing partnerships. • Pioneered innovative styling techniques including layering, capsule wardrobe building, and strategic accessorizing, enhancing on-screen visual appeal for anchors. • Received consistently 80% positive feedback from Lead Stylists, Producers, and Directors for enhancing the overall on-screen presence of anchors, directly contributing to show popularity. ### Lead Fashion Stylist @ Music Video Jan 2020 – Jan 2020 | Mumbai, Maharashtra, India • Styled Lead Actors for 'Tu Ashi' Music Video with TIPS Marathi, garnering 750K views on Youtube. • Collaborated with Director to align ideas with storyline vision, sourced outfits, and coordinated with hair/makeup artists. • Curated each look to ensure cohesive appearance and enhance overall visual impact. ### Fashion Consultant @ W For Women Jan 2018 – Jan 2019 | Mumbai, Maharashtra, India Fashion Merchandiser & Stylist for Women Ethnic Brand "W for Woman" at R City Mall, Ghatkopar, Mumbai. Styling Ethnic Clothing to create unique looks for customers from head to toe resulting in a 30% increase in customer satisfaction and repeat business. • Oversaw store inventories, maintaining 98% accuracy, and consistently refreshed displays to enhance customer experience and boost sales. • Consistently surpassing the monthly sales target of 5% a month by helping clients give a smooth shopping experience in-store. ### Lead Fashion Stylist @ Big Bazaar - Future Retail Jan 2019 – Jan 2019 | Mumbai, Maharashtra, India ## Education ### Master of Business Administration - MBA in Design Strategy California College of the Arts ### Bachelor’s Degree in Fashion/Apparel Design Rachna Sansad School of Fashion and Textile Design ### Bachelor of Commerce - BCom in Business/Commerce, General Kishinchand Chellaram (KC) College, Mumbai ## Contact & Social - LinkedIn: https://linkedin.com/in/ashnadamani - Website: https://www.ashnadamani.com/ --- Source: https://flows.cv/ashnadamani JSON Resume: https://flows.cv/ashnadamani/resume.json Last updated: 2026-04-05