· Created workflows, component libraries, and technical frameworks for marketing microsites to increase conversion by 15%.

· Designed and supported implementation for event enhancement add-on to diversify product-service offerings and partnership revenue channels by 45%. Presented concepts to SMEs, product stakeholders, and executive teams for design feedback.

· Designed UI and conducted A/B tests with SME's to integrate AI into internal B2B tools, improving planning efficiency by 60%.

· Researching and designing key workflows, user experiences, and UI for an AI-powered diagnostic tool aimed at identifying early-onset mild cognitive impairment patterns for a Total Addressable Market of over 2 million users.

· Facilitating weekly Wizard of Oz tests of high-fidelity design prototypes with target users to validate solutions.