# Ashok Suresh Thirunilathil > Staff Product Designer @ WHOOP, Ex- Intuit Inc., Lucid Motors, Philips Healthcare Location: San Francisco, California, United States Profile: https://flows.cv/ashoksureshthirunilathil I am an SF-based user experience designer with a Master’s degree in Human Computer Interaction from California College of the Arts. I have led key design initiatives across organizations such as wHOOP, Lucid Motors, Philips Healthcare and Intuit Inc. Pushing the limits of digital innovation through research, systems, and strategy. I approach every project with creativity, drive, and a focus on user-centered design experiences that seek to empower. Outside of work, I dedicate time to build hardware prototypes, mentoring students on UX Design 101 and applying my mindset of experimentation in the kitchen. I'm always looking for the right problems to solve for the right futures we deserve. ## Work Experience ### Staff Product Designer @ WHOOP Jan 2026 – Present | Boston, MA ### Senior Product Designer, Growth @ WHOOP Jan 2024 – Jan 2026 ### Senior Product Designer @ Lucid Motors Jan 2023 – Jan 2024 | California, United States ### Product Designer @ BoomPop Jan 2023 – Jan 2023 | San Francisco Bay Area · Created workflows, component libraries, and technical frameworks for marketing microsites to increase conversion by 15%. · Designed and supported implementation for event enhancement add-on to diversify product-service offerings and partnership revenue channels by 45%. Presented concepts to SMEs, product stakeholders, and executive teams for design feedback. · Designed UI and conducted A/B tests with SME's to integrate AI into internal B2B tools, improving planning efficiency by 60%. ### Product Designer @ Bond Medical Jan 2023 – Jan 2023 | San Francisco Bay Area · Researching and designing key workflows, user experiences, and UI for an AI-powered diagnostic tool aimed at identifying early-onset mild cognitive impairment patterns for a Total Addressable Market of over 2 million users. · Facilitating weekly Wizard of Oz tests of high-fidelity design prototypes with target users to validate solutions. ### Teaching Assistant @ California College of the Arts Jan 2023 – Jan 2023 | San Francisco Bay Area Assisting in teaching Undergraduate students of Interaction Design the subject of "Behavior Design" ### Product Designer @ Intuit Jan 2021 – Jan 2022 · Led the end-to-end user experience design and interface of enhanced Bank Feeds for QuickBooks Desktop, automating reconciliation workflows and expanding direct connections to banking providers by 6x for customers. · Usability tested enhanced Bank Feeds concepts, user flows, and visual design with over 20 customers. · Conducted and synthesized over 60 in-depth customer interviews, partnering with Product Management, Engineering, and Customer Success to develop the FY22 product strategy and roadmap for QuickBooks Desktop. · Audited QBDT Mobile application for heuristics, typography, iconography, layout and design system compliance across Android & iOS platforms resulting in concepts for a standardized user experience. · Designed technology integration for QuickBooks Desktop with Intuit-wide data exchange capabilities, leading to a reduced KTLM cost. ### UX Designer (Peepal Design) @ Philips Jan 2020 – Jan 2021 · Designed and implemented the mobile user experience of IF Award-winning application ROCC, which allows experts to provide over-the-shoulder support to radiologic technologists across 37 satellite locations in the USA. · Re-designed user journeys and interfaces for 4 applications in a multi-modal digital ecosystem for UNICEF, to support medical equipment and facility monitoring for 100 remote hospitals in Kenya, Africa. · Created concepts, wireframes and visual design of a white label Patient Scheduling Application from 0-to-1, achieving up to 86% fewer same day cancellations and an overall NPS of 60.4 through collaboration with a team of 2 designers and a design technologist. ### UX Designer @ MedCords Jan 2019 – Jan 2020 | Pune, Maharashtra, India · Acted as the sole designer working independently on 3 tele-healthcare applications as part of an digital ecosystem, catering to 3.5 Million users in rural India. · Boosted user retention by 30% and engagement by 150% through UX research, strategy, and redesign of mobile-first solutions for patients, pharmacies, and physicians including landing page and chat experience. · Spearheaded design for a PCP Rating System to assess quality of care, achieving 95% task completion rate. ### Product Design Intern @ Designflyover (DFO) Jan 2018 – Jan 2019 | Mumbai Area, India • Undergraduate capstone project (FMCG product design). • Team member designing audio equipment concepts for Zebronics. • Team member designing packaging for domestic hygiene products. ### Design Internship @ Maney's - Creations in wood Jan 2018 – Jan 2018 | Chennai Area, India • Introduced woodworking as a skill-based activity in primary schools through curated DIY workshops. • Designed a range of furniture to improve efficiency in manufacturing. ### Product Designer @ SRISTI Innovations Jan 2017 – Jan 2017 | Ahmedabad Area, India • Designed branding concepts and various other marketing materials for Shodhyatra, an initiative by Society for Research and Initiatives for Sustainable Technologies and Institutions. • Created product concepts for modular community kitchen tables and food cart. • Volunteered in the 39th Shodhyatra. ## Education ### Master's in Design in Human Computer Interaction California College of the Arts ### Bachelor's in Design in Industrial and Product Design DJ Academy of Design ## Contact & Social - LinkedIn: https://linkedin.com/in/ashok-suresh- - Portfolio: https://ashok-suresh.com --- Source: https://flows.cv/ashoksureshthirunilathil JSON Resume: https://flows.cv/ashoksureshthirunilathil/resume.json Last updated: 2026-04-13