I operate at the intersection of product, design, and business—helping teams focus on what matters, move fast, and deliver meaningful outcomes. From scaling $20B+ platforms to launching 0→1 ML and GenAI products (3× ~$500M ARR), I bring a blend of strategy, systems thinking, and hands-on execution.

Experience

AdobeGroup Design Manager

2025 — Now

San Jose, California, United States

Leading Design at Adobe GenStudio to define and deliver AI-native experiences that enable brand-safe content creation across social, display, and email — with seamless publishing and insight-led optimization at scale.

Building and elevating design org to operate from first principles — driving rigorous discovery, clear problem definition, and rapid AI prototyping to deliver credible, viable, and truly customer-centered outcomes.

MetaProduct Design Manager

2019 — 2025

Menlo Park, California

Led design for Facebook Ads (~30% of Facebook revenue, ~$25B) serving 2B+ daily users. Defined design vision and strategic roadmaps while driving efficient execution across high-impact monetization products solving complex advertiser and consumer needs.

Sponsored and drove three 0→1 incubations to expand monetization through new ad formats including Lead Gen, Promo Ads, and Call Ads. Subsequently led the launch of new business profile experiences and helped shape broader monetization strategy.

Key Impact

Generated $3.5B+ cumulative ARR from newly launched ad products over 3 years

Scaled ad frameworks, guidelines, and innovations across Instagram and the Meta Ads platform

Elevated design craft through design sprints, structured roadmapping, and improved design processes

Scaled the design team by 60%, strengthening execution quality and velocity

YahooDirector of Product Design

2016 — 2019

Sunnyvale, California

Own the full stack design for Yahoo Finance. Conceptualize and lead the full spectrum design of premium subscription offering as a new revenue stream.

Lead the design of key product experiences of Yahoo Finance across devices - Web, mobile web and Apps.

Evangelize the unified user experience across key Yahoo verticals - Finance, Sports, News, and Analytics. Re-imagine enterprise UI patterns and advanced data visualizations to feed into core 'Yahoo design language'.

YahooInteraction Designer V

2014 — 2016

California

Manage User Experience design for *Flurry App Analytics* from Yahoo and *Yahoo developer portal*. Designed the new experience from scratch for Flurry Desktop products and Mobile Apps resulting to a 30+% engagement growth.

Define the design language for big data-visualizations and drive nextGEN UX for Yahoo enterprise products range: Yahoo Ad Exchange, YWA, Advertising Reporting, Evaluate, Video monetization dashboard, Digits and Flurry App Analytics - the largest App Analytics suite.

YahooPrincipal Interaction Designer

2011 — 2014

Bangalore

Lead and represent the Yahoo India Design practice at Yahoo design Council.

Design E-2-E user experience for the advertising products and platforms such as...

RightMedia Ad Exchange for Display Advertising

GreenField Ad platform for Search to Display Ads

Real-time Bidding Platform - Trading pit and Network rules

Co-manage and drive centralized design hiring for Yahoo India across all business units.

Lead the conceptualization of Yahoo! Enterprise UX language, define design review processes, UX best practices and interaction paradigms for worldwide Yahoo b2b products.

Research, innovation and productization of new Ad products. My productized innovations PolyAds was published as a corporate innovation story in NASCOM annual.