# Ashutosh Kumar

> AI-native product design leader @ Adobe | ex-Meta, Yahoo | Consumer growth, Monetization, Ads, Insights

Location: Fremont, California, United States
Profile: https://flows.cv/ashutoshkumar

I operate at the intersection of product, design, and business—helping teams focus on what matters, move fast, and deliver meaningful outcomes.
From scaling $20B+ platforms to launching 0→1 ML and GenAI products (3× ~$500M ARR), I bring a blend of strategy, systems thinking, and hands-on execution.
I focus on:
- Identifying the right problems—not just solving them
- Aligning teams around clear strategy and rapid, focused execution
- Leading as a player-coach, with hands-on depth in Figma, Origami, HTML/CSS, and AI-native tools (Cursor, Codex)
- Building AI-ready, high-accountability design teams with strong operating rigor
- Delivering 0-1 products and measurable impact across user experience and business outcomes

Core skills:
Clarifying complex problems, turning data into strategy, amplifying product usefulness, and shipping polished, impactful products that serve users.

## Work Experience
### Group Design Manager @ Adobe
Jan 2025 – Present | San Jose, California, United States
Leading Design at Adobe GenStudio to define and deliver AI-native experiences that enable brand-safe content creation across social, display, and email — with seamless publishing and insight-led optimization at scale.

Building and elevating design org to operate from first principles — driving rigorous discovery, clear problem definition, and rapid AI prototyping to deliver credible, viable, and truly customer-centered outcomes.

### Product Design Manager @ Meta
Jan 2019 – Jan 2025 | Menlo Park, California
Led design for Facebook Ads (~30% of Facebook revenue, ~$25B) serving 2B+ daily users. Defined design vision and strategic roadmaps while driving efficient execution across high-impact monetization products solving complex advertiser and consumer needs.
Sponsored and drove three 0→1 incubations to expand monetization through new ad formats including Lead Gen, Promo Ads, and Call Ads. Subsequently led the launch of new business profile experiences and helped shape broader monetization strategy.

Key Impact
• Generated $3.5B+ cumulative ARR from newly launched ad products over 3 years
• Scaled ad frameworks, guidelines, and innovations across Instagram and the Meta Ads platform
• Elevated design craft through design sprints, structured roadmapping, and improved design processes
• Scaled the design team by 60%, strengthening execution quality and velocity

### Director of Product Design @ Yahoo
Jan 2016 – Jan 2019 | Sunnyvale, California
Own the full stack design for Yahoo Finance. Conceptualize and lead the full spectrum design of premium subscription offering as a new revenue stream.

Lead the design of key product experiences of Yahoo Finance across devices - Web, mobile web and Apps. 

Evangelize the unified user experience across key Yahoo verticals - Finance, Sports, News, and Analytics. Re-imagine enterprise UI patterns and advanced data visualizations to feed into core 'Yahoo design language'.

### Interaction Designer V @ Yahoo
Jan 2014 – Jan 2016 | California
Manage User Experience design for *Flurry App Analytics* from Yahoo and *Yahoo developer portal*. Designed the new experience from scratch for Flurry Desktop products and Mobile Apps resulting to a 30+% engagement growth.

Define the design language for big data-visualizations and drive nextGEN UX for Yahoo enterprise products range: Yahoo Ad Exchange, YWA, Advertising Reporting, Evaluate, Video monetization dashboard, Digits and Flurry App Analytics - the largest App Analytics suite.

### Principal Interaction Designer @ Yahoo
Jan 2011 – Jan 2014 | Bangalore
Lead and represent the Yahoo India Design practice at Yahoo design Council.


Design E-2-E user experience for the advertising products and platforms such as...
- RightMedia Ad Exchange for Display Advertising
- GreenField Ad platform for Search to Display Ads
- Real-time Bidding Platform - Trading pit and Network rules

Co-manage and drive centralized design hiring for Yahoo India across all business units.

Lead the conceptualization of Yahoo! Enterprise UX language, define design review processes, UX best practices and interaction paradigms for worldwide Yahoo b2b products.

Research, innovation and productization of new Ad products. My productized innovations PolyAds was published as a corporate innovation story in NASCOM annual.

### UX Project Director @ Human Factors International
Jan 2009 – Jan 2011
- Managed a large UX team for a Fortune 50 company as a SPOC for delivering UX solutions and client management.
- Lead globally spread UI teams, business analysts, and software development vendors.
- Manage and mentor team of UX managers, Sr Usability specialists, Graphic designers and UI developers.
- Design UI solutions for variety of platforms such as GUI, Web, hand-held devices.

### Project Manager @ Human Factors International
Jan 2006 – Jan 2009
- Cutting edge experince in handling very large scale end to end UI System design for Financial appliactions and Portals.
- Worked with world's leading institutions to design award winning next-generation user experience for web applications.
- Collaborated with business and technology teams to conceptualize and execute world class UI solutions.
- Design User Experience across multiple technology platforms.

### Usability Specialist @ Human Factors International
Jan 2001 – Jan 2006 | Mumbai
Learn, understand, master and practice usability consulting to design large scale web products for Fortune 500 companies and organizations as a multi-disciplinary designer with a core competency in interaction design and shipping products as designed.


## Education
### EGMP in Exec General Management
Indian Institute of Management Bangalore

### M.Des in Industrial Design
Indian Institute of Technology, Bombay

### B.Arch. in Architecture
Govt. College of Architecture, Lucknow

### Schooling
Queens College


## Contact & Social
- LinkedIn: https://linkedin.com/in/ashutoshk77

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Source: https://flows.cv/ashutoshkumar
JSON Resume: https://flows.cv/ashutoshkumar/resume.json
Last updated: 2026-04-13