I lead AI transformation and revenue strategy across Credit Karma’s financial marketplace (140M+ members), spanning Cards, Loans, Insurance, and Home.

I drive cross-vertical alignment and build intelligent financial experiences that improve conversion and scale growth.

Impact includes ~300% growth in Personal Loans, ~1.5x growth in Insurance, and launching Credit Karma’s first agentic product.

Leading the Shopping Futures team at Credit Karma, covering all marketplaces (Personal Loans, Home Loans, Auto Loans, Insurance, Credit Cards) with a unified three-year vision. Managing 5 staff level designers.

Partnering with executives to deliver Horizon 3, AI-powered shopping experiences that transform how 100M+ members discover, compare, and act on offers.

Managing and mentoring five staff-level designers — the top talent in the company — driving excellence in craft, systems thinking, and delivery.

Fostering a people-first culture while delivering high-impact, data-driven results.

• Led the personal loans vertical at Credit Karma, driving user-centric design and innovation.

• Spearheaded technological advancements that contributed to a 300% revenue increase over three years.

• Collaborated cross-functionally with engineering and marketing teams to enhance user experience.

• Developed and implemented design strategies that improved customer engagement and satisfaction.

Managing and Leading PL product design team.

I led the full redesign of Credit Karma Tax, transforming a complex, high-friction product into one of the most loved free tax filing experiences in the U.S. Working across offices in Charlotte and San Francisco, I partnered with my PM to reimagine the entire tax-filing journey from the ground up. We focused on simplifying interactions, clarifying user flow, and leveraging data to prioritize what mattered most. We turned frustration into confidence — and doubled our filer base in a single year.

• Launched one of the first truly free federal + state tax filing products at scale

• Became the #1 most downloaded tax app in the U.S. (2018)

• Competed directly with TurboTax and H&R Block from day one

• Helped redefine pricing expectations in tax software (from paid → free)