✅ Supported launch of the LA28 Olympic Hospitality eComm site, contributing to $24M+ in sales within the first 3 weeks.

✅ Delivered high-priority, rapid-turnaround sales initiatives, driving $14.9M in revenue over a 4-day launch weekend.

✅ Owned end-to-end IOC & LA28 client approvals & drove timeline execution across design, dev, sales, marketing, legal, and copy; built and managed a centralized tracker to ensure on-time delivery, compliance, and stakeholder visibility.

✅ Partnered with copy to manage translation workflows in Lokalise, delivering a fully bilingual (EN/ES) site experience.

✅ Oversaw multiple high-value projects concurrently, with a combined annual value exceeding $650K, across 5 accounts.

✅ Led end-to-end strategy, design, development, and launch of 2 large-scale web projects, managing timelines, resources, and client communication from kickoff to delivery.

✅ Managed a full-scale SFCC to Shopify migration, including data migration, design adaptation, and a complete rebuild of the site architecture on Shopify, ensuring seamless functionality and brand consistency.

✅ Implemented and refined agile workflows using JIRA, ClickUp, and Confluence for efficient sprint cycles, task tracking, resource and knowledge sharing.

✅ Drove complex projects from ambiguity to delivery, aligning cross-functional teams and stakeholder goals with clear, business-focused results.

✅ Crafted tailored proposals with custom solutions, defined steps and milestones, essential tools, roles, and timelines, and negotiated optimal retainers based on project needs.

✅ Facilitated branding, design thinking, and identity workshops, or provided strategic templates, to help clients articulate clear value propositions and compelling web content narratives.

✅ Skilled in UX roadmapping, design sprints, persona development, brand archetypes, journey mapping, competitor analysis, annotated wireframes, user testing, prototyping, and creating high-fidelity, responsive designs with comprehensive style guides.

✅ Designed and developed websites for a diverse clientele, from startups to industry leaders, across sectors including solar, blockchain, healthcare, beauty, web services, e-commerce, biology, and education.

HIGHLIGHTED PROJECTS: https://www.theashamenon.com/

✅ Oversaw existing accounts, handled sales pipeline, ran prospective client calls, and generated $500k additional revenue by expanding contracts and acquiring new clients.

✅ Effectively communicated complex technical concepts to non-technical stakeholders, including high-level executives, while developing strategic project plans and bridging cross-functional team conversations.

✅ Directed a $600k+ partnership and resource integration between Amyris, Elastech, and DevisedLabs.

✅ Conducted analytical business reviews for major Shopify companies, aligning priorities and celebrating successes.

✅ Discovered $12k in resource overages; established centralized time management system for accurate contractor charges and resource allocation.

✅ Managed Experience Optimization Program: Google Analytics/Microsoft Clarity reviews, user research & A/B testing.

✅ Recruited, trained, and empowered global team members, prioritizing wellness and amplifying strengths.

✅ Led diplomatic, collaborative, and decisive communications; guided clients and team members through problems & solutions with clear visuals, demos, data, and captivating clarity.

✅ Scoped and spearheaded complex e-commerce projects, engaging with key stakeholders such as VPs, middle management, external vendors, developers, and designers.

✅ Crafted concise user stories, specified intent, defined exact acceptance criteria, and provided supporting material for all JIRA/Trello development tasks; organized meetings as needed for complex tickets.

✅ Held weekly status updates for clients to report new tickets, demo builds, and discuss long and short-term goals; addressed potential blockers and offering solutions aligned with budget, time, and quality goals.

✅ Implemented UX into agile processes, led design reviews, and evangelized UX research-backed decision making.

✅ Major client projects include: launching an international presence in 6 countries, implementing 7 gift-with-purchase systems, integrating Salesforce for customer service, designing a new shopping experience, orchestrating 2 major online store redesigns, managing large scale SEO updates, enforcing multi-vendor protocols, and facilitating meetings to discuss challenges and deployment strategies.