# Ashwathi M.

> Sr. Technical PM & Web Designer | Diplomatic Communicator | Bridging Teams & Crafting Effective Solutions

Location: San Jose, California, United States
Profile: https://flows.cv/ashwathi

As a Senior Technical Project/Program Manager with nearly 5 years of experience managing complex technical and large-scale web design projects, I bring a unique blend of strategic oversight and hands-on execution. Additionally, with close to 6 years of experience in Web and Collateral design, both in professional roles and as a freelancer, I am adept at bridging the gap between creative vision and technical implementation.

• 𝗦𝗲𝗻𝗶𝗼𝗿 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 @ Elva: Oversaw multiple high-value projects concurrently, with a combined annual value exceeding $650K, across 5 accounts

• 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗼𝗳 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 & 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝘀 @ 𝗗𝗲𝘃𝗶𝘀𝗲𝗱𝗟𝗮𝗯𝘀: I led account management using Agile methodology (Kanban), managed the sales pipeline, and conducted client acquisition, resulting in $500k additional revenue by expanding contracts and securing new clients.

• 𝗦𝗲𝗻𝗶𝗼𝗿 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 @ 𝗗𝗲𝘃𝗶𝘀𝗲𝗱𝗟𝗮𝗯𝘀: Spearheaded a client's (Olaplex's) international launch in 6 countries, designed & managed 7 gift-with-purchase systems, integrated Salesforce for customer service, developed a concern-based shopping experience, advised on ADA-compliant design, led 2 major online store redesigns, executed large-scale SEO updates, enforced multi-vendor protocols, and coordinated meetings across all levels of management to overcome challenges and streamline deployments.

• 𝗪𝗲𝗯 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 @ 𝗟𝗮𝗯𝗼𝗿𝗮𝘁𝗼𝗿𝘆 𝗳𝗼𝗿 𝗚𝗲𝗻𝗼𝗺𝗶𝗰𝘀 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵: Planned, designed, built, and launched a multi-phase website rollout for a $67M research partnership between UC San Francisco, UC Berkeley, and GSK.

• 𝗠𝗲𝗺𝗯𝗲𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 @ 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗡𝗲𝘁𝘄𝗼𝗿𝗸: Managed all operations and events for a 3-person small business, including re-structuring and executing a $100k conference with only a week's notice after the original venue was destroyed by fire.

I thrive in roles that allow me to dive into the details, strategize effectively, and carry out plans for development, design, events, or otherwise. My passion for problem-solving, drive for smooth operations, and ability to align teams under a shared vision are the common threads in my work, no matter the industry :)

𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗼𝗿 𝗷𝘂𝘀𝘁 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝗮𝘆 𝗵𝗶? Reach me at ashamenondesign@gmail.com

## Work Experience
### Ecommerce Consultant @ On Location
Jan 2025 – Present
✅ Supported launch of the LA28 Olympic Hospitality eComm site, contributing to $24M+ in sales within the first 3 weeks.
✅ Delivered high-priority, rapid-turnaround sales initiatives, driving $14.9M in revenue over a 4-day launch weekend.
✅ Owned end-to-end IOC & LA28 client approvals & drove timeline execution across design, dev, sales, marketing, legal, and copy; built and managed a centralized tracker to ensure on-time delivery, compliance, and stakeholder visibility.
✅ Partnered with copy to manage translation workflows in Lokalise, delivering a fully bilingual (EN/ES) site experience.

### Senior Technical Project Manager @ Elva
Jan 2024 – Jan 2025 | San Francisco Bay Area
✅ Oversaw multiple high-value projects concurrently, with a combined annual value exceeding $650K, across 5 accounts.
✅ Led end-to-end strategy, design, development, and launch of 2 large-scale web projects, managing timelines, resources, and client communication from kickoff to delivery.
✅ Managed a full-scale SFCC to Shopify migration, including data migration, design adaptation, and a complete rebuild of the site architecture on Shopify, ensuring seamless functionality and brand consistency.
✅ Implemented and refined agile workflows using JIRA, ClickUp, and Confluence for efficient sprint cycles, task tracking, resource and knowledge sharing.
✅ Drove complex projects from ambiguity to delivery, aligning cross-functional teams and stakeholder goals with clear, business-focused results.

### Freelance Web Designer @ Asha M. Design
Jan 2019 – Jan 2024 | San Jose, CA
✅ Crafted tailored proposals with custom solutions, defined steps and milestones, essential tools, roles, and timelines, and negotiated optimal retainers based on project needs.
✅ Facilitated branding, design thinking, and identity workshops, or provided strategic templates, to help clients articulate clear value propositions and compelling web content narratives.
✅ Skilled in UX roadmapping, design sprints, persona development, brand archetypes, journey mapping, competitor analysis, annotated wireframes, user testing, prototyping, and creating high-fidelity, responsive designs with comprehensive style guides.
✅ Designed and developed websites for a diverse clientele, from startups to industry leaders, across sectors including solar, blockchain, healthcare, beauty, web services, e-commerce, biology, and education.

HIGHLIGHTED PROJECTS: https://www.theashamenon.com/

### Director of Operations & Accounts @ DevisedLabs
Jan 2022 – Jan 2023 | San Francisco Bay Area
✅ Oversaw existing accounts, handled sales pipeline, ran prospective client calls, and generated $500k additional revenue by expanding contracts and acquiring new clients.
✅ Effectively communicated complex technical concepts to non-technical stakeholders, including high-level executives, while developing strategic project plans and bridging cross-functional team conversations.
✅ Directed a $600k+ partnership and resource integration between Amyris, Elastech, and DevisedLabs.
✅ Conducted analytical business reviews for major Shopify companies, aligning priorities and celebrating successes.
✅ Discovered $12k in resource overages; established centralized time management system for accurate contractor charges and resource allocation.
✅ Managed Experience Optimization Program: Google Analytics/Microsoft Clarity reviews, user research & A/B testing.
✅ Recruited, trained, and empowered global team members, prioritizing wellness and amplifying strengths.
✅ Led diplomatic, collaborative, and decisive communications; guided clients and team members through problems & solutions with clear visuals, demos, data, and captivating clarity.

### Senior Technical Project Manager & UX/UI Designer @ DevisedLabs
Jan 2019 – Jan 2022 | San Francisco Bay Area
✅ Scoped and spearheaded complex e-commerce projects, engaging with key stakeholders such as VPs, middle management, external vendors, developers, and designers.
✅ Crafted concise user stories, specified intent, defined exact acceptance criteria, and provided supporting material for all JIRA/Trello development tasks; organized meetings as needed for complex tickets.
✅ Held weekly status updates for clients to report new tickets, demo builds, and discuss long and short-term goals; addressed potential blockers and offering solutions aligned with budget, time, and quality goals.
✅ Implemented UX into agile processes, led design reviews, and evangelized UX research-backed decision making.
✅ Major client projects include: launching an international presence in 6 countries, implementing 7 gift-with-purchase systems, integrating Salesforce for customer service, designing a new shopping experience, orchestrating 2 major online store redesigns, managing large scale SEO updates, enforcing multi-vendor protocols, and facilitating meetings to discuss challenges and deployment strategies.

### Senior Operations Manager @ Founders Network
Jan 2018 – Jan 2018 | San Francisco Bay Area

### Member Success Manager (Operations & Events) @ Founders Network
Jan 2017 – Jan 2018 | San Francisco Bay Area
✅ Increased retention by 27% via personalized event email marketing, mailchimp announcements, and social media engagement. Managed partnerships to assure that all KPIs are met in preparation for renewal. 
✅ Planned, coordinated, promoted, and executed intimate in-person events in 7 global tech hubs. 
✅ Recruited speakers, conducted content evaluation, and facilitated webinars for 600+ full time founders. 
✅ Ideated, strategized, and executed on global growth and expansion initiatives into 25 tech hubs.
✅ Headed all design work for presentations, sponsorship proposals, event programs, and our website. 
✅ Re-structured and carried out a $100k conference in 1 week after the original venue burned down, and introduced a whole new conference around tech-founder related content and community.

### Business Analyst/ Process Improvement Intern (Rehired) @ Kaiser Permanente
Jan 2016 – Jan 2017 | Pleasanton, CA
✅ Developed and launched an onboarding class for new application developers working with SOX In-Scope servers and SOX-sensitive data, ensuring they understood the processes for SOX compliance and the importance of their role in securing company information.
✅ Revisited and optimized a SOX in-scope server remediation project, shifting focus to solution implementation, which resulted in saving the company several hundred thousand dollars in labor and expenditures, while significantly improving cycle time.

### Crown Historian @ UC Santa Cruz
Jan 2015 – Jan 2016 | Santa Cruz, CA
✅ Photographed, edited and distributed photos from multiple large and small scale events on campus and created a scrapbook, photo banner and slideshow documenting the year in photos.

### Music Director/ Manager @ Indian Student Association: Taza Tal A-Cappella
Jan 2013 – Jan 2016 | Santa Cruz, CA
✅ Composed and directed original music for a vocal group, specifically tailored to the ranges of Soprano, Alto, Tenor, and Baritone.
✅ Managed all business operations, including recruiting singers, advertising the group, booking events, and coordinating performances and trips to showcases and competitions at other colleges.
✅ Successfully led the team to become the first UCSC Indian Student Association group to compete and represent the school off-campus.
✅ Gained invaluable experience in leadership, teamwork, and event coordination, from practice sessions to stage performances.

### Business Analyst/ Process Improvement Intern @ Kaiser Permanente
Jan 2015 – Jan 2015 | Pleasanton, CA
✅ Collaborated on a SOX (Sarbanes-Oxley) Compliance Remediation project, tracking server defects and analyzing trends through data visualization, including graphs and charts.
✅ Gained hands-on experience in project management, learning to address stakeholder needs, manage time effectively, and meet deadlines.
✅ Contributed to key project deliverables, including project charters, scorecards, SBAR (Situation, Background, Assessment, Recommendation) analysis, and FMEA (Failure Mode and Effect Analysis).
✅ Developed process flow analysis skills by creating Visio diagrams for various stages of the remediation process.
✅ Participated in the CIO summer project, gaining insights into non-traditional healthcare and enhancing presentation delivery skills.

### Events Programs Assistant @ UC Santa Cruz
Jan 2013 – Jan 2015
✅ My experience at Crown Programs Office directly enhanced my organizational, public speaking, and creative skills while my team and I coordinated 3-5 large-scale events per quarter for 1,500+ Crown College students, ranging from academic events to community outreach.
✅ Led and hosted mid-scale on-campus events such as Open Mic Nights, Karaoke Nights, workshops, and College Nights, ensuring successful execution and attendee engagement.
✅ Developed and designed multi-platform advertising campaigns, including social media, posters, and flyers, to promote events effectively.
✅ Authored and edited articles on diverse topics including technology, spirituality, and health for "passive programs."

### Sales Incentive Intern @ Kaiser Permanente
Jan 2014 – Jan 2014 | Oakland, CA
✅ Helped administer sales compensation, alongside my team, and provided support for Sales and Account Management teams across Colorado, Georgia, Hawaii, Mid-Atlantic States, and Northwest regions.
✅ Developed a validation tool using MS Access to compare financial reports, enhancing accuracy and efficiency in data analysis.
✅ Automated the generation of graphs for quarterly reviews, streamlining the review process and improving data visualization.
✅ Assisted in migrating Sales Incentive Plans to a cloud-based system, contributing to improved accessibility and scalability.

### Creative Dramatics Theater Summer Camp Counselor @ City of Fremont
Jan 2012 – Jan 2013
✅ Promoted from volunteer to paid position by demonstrating strong leadership and patience.
✅ Oversaw a safe, nurturing environment for children to develop confidence, find their voice, and explore acting skills.
✅ Successfully led weekly groups of 30 children, guiding them to perform live shows for their families and friends.


## Education
### Bachelor of Science (B.S.) with Honors in Technology Information Management
University of California, Santa Cruz


## Contact & Social
- LinkedIn: https://linkedin.com/in/theashamenon
- Portfolio: https://www.theashamenon.com/

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Source: https://flows.cv/ashwathi
JSON Resume: https://flows.cv/ashwathi/resume.json
Last updated: 2026-04-13