# Ashwin Khurana > Lead Product Designer and Strategist at award-winning Fintech Apps | Startup Investor, Coach, & Consultant Location: San Francisco, California, United States Profile: https://flows.cv/ashwin I've spent the last decade designing experiences in award-winning Fintech Apps like Mint, TurboTax, QuickBooks, and Atticus. What I do (with the regretful use of corporate jargon): I coach, nurture, and build high-performing global, cross-functional teams that get customer obsessed and ship product that delivers against both business and customer metrics with confidence and speed. I’m a Lean Startup expert who has worn all the hats in many different trenches. Why I do it: I'm most fulfilled when I get to be part of a passionate, diverse team focused on empowering and improving the financial lives of underserved communities. I care about making real, tangible improvements in people’s lives. Professionally • 10 years as a End-to-End Product Designer (Research --> Delivery --> Iteration) • Investor, Startup Coach/Consultant, and experience coaching C-suite Executives in Lean Product Principles • Background in Human Computer Interaction (HCI) and Neuroscience • Cofounder of Design @ UC San Diego (now Design Co) Passionately • Content creator with @VisitCalifornia • 20 years as a Close-up Magician • Travel, Product, and Live Music Photographer #LeicaQ • Baggin' peaks (trying to climb the highest peak on every continent) • Mentoring and helping place Early and Mid Career Designers into their dream jobs ## Work Experience ### Lead Product Designer — Strategy and Digital Innovation (SDI) @ Wells Fargo Jan 2023 – Present | San Francisco, California, United States ### Head of Design (Principal Product Designer) @ Atticus Jan 2021 – Present | San Diego County, California, United States Atticus - Probate & Estate Settlement, Simplified. 🏅 Forbes World Changing Ideas Finalist 2021 Atticus is the first and only DIY estate settlement software providing individuals & institutions with affordable, easy-to-use, and transparent access to automated estate settlement services. ### Lead Product Designer @ Mint @ Intuit Jan 2019 – Jan 2020 | San Diego, California, United States • Led the end-to-end redesign of the currently in-production Mint iOS app and grew our monthly active user base to an all-time high • Led our Goals / Motivation / Behavioral Science / Financial system teams and Partnered with Behavioral Scientists and Certified Financial Professionals to redefine, overhaul, and redesign “Personal Financial Management" tools in Mint • Community Building and Student Outreach — UCSD Design Co Partnership lead and coach. My friends and I founded the design group at UCSD and I was excited to partner with them more closely when I moved back to San Diego. Held an open house, helped the team create and run a competitive summer internship for students who lost their’s due to COVID-19, and led a 90+ attendance workshop on Rapid Prototyping with Intuit’s Design for Delight process. ### Senior Product Designer @ Mint | Turbo @ Intuit Jan 2017 – Jan 2019 | Mountain View, CA @Mint • 2018 - 2019 | Lead designer for Mint app redesign and overhauls of all core features • 2017 - 2018 | Lead designer for Mint app redesign, aka to the press as “MintSights.” • 2017 - 2018 | Design lead for Monetization, Data Experience, and Insight-Driven Personal Finance Management mission-driven teams. • 2018 - 2019 | Host of Mint YouTube series “What The Finance.” @Turbo • Designed a flow for a new-to-the-world capability that helped over 1M TurboTax users import their tax information into Turbo to see their Financial Health • Designed a feature to allow users to share access with people in their households in order to collectively track their tax-verified income, credit scores, and debt-to-income ratio. ### Hybrid Product Designer and Product Manager @ Mint @ Intuit Jan 2015 – Jan 2017 | Mountain View • Designed Intuit’s first ecosystem project, Mint2Tax, where we leveraged tax information across product boundaries to help users seamlessly import their tax documents from Mint into TurboTax for filing. • Designed Intuit’s second ecosystem project, PaychecksInMint, where we helped customers who get paid via Intuit Small Businesses take control of their finances by seeing their paychecks in Mint. • Designed am update to our Credit score feature to help customers understand what changed in their score since it was last updated and why. • Contributed to the design of a credit-score-first experiment that gave way to the creation of an entirely new Intuit product, Turbo , which became the fastest growing financial app ever. ### Product Designer - Workers Compensation Payment Service - RDP @ Intuit Jan 2015 – Jan 2015 | Mountain View, CA; Cambridge, MA Experience Design Rotational Development Program - Rotation 2 Lead designer for the Workers Compensation Payment Service (WCPS), an add-on to Intuit payroll that helps small business owners save time and increase cash flow by automatically paying their Workers Comp Insurance Premiums on a Pay as You Go basis. • Led cross-functional and WCPS Design Research Initiative (research, insights, synthesis, design provocations) • Full design overhaul of TRUPAY, the product we license to Insurance Carriers to enable Pay as You Go (Information Architecture, Interaction, and Visual Redesign for SPA and REST services) • Design Jams - E2E Responsive Payroll + responsive interaction pattern explorations for the Intuit ecosystem Other • Innovation Catalyst - Advanced Facilitation Training • Innovation Catalyst - Coaching teams across Intuit to leverage Design Thinking and Lean Startup Methodologies that lead to delivering on our customer benefits and creating delightful product experiences. • Intuit We Care and Give Back (WCGB) BOLD - Rio De Janeiro - Product Innovation Coach ### Interaction Designer & Prototyper - Design Innovation and Growth Team (DIG) - RDP @ Intuit Jan 2014 – Jan 2015 | Mountain View, CA Experience Design Rotational Development Program - Rotation 1 Worked tactically and strategically in Intuit's Central Design Group on a number of projects to support the larger Design and Innovation Catalyst communities at Intuit. Developed an Ecosystem friendly approach and mindset to cross-business unit design collaboration. • Design.Intuit.com landing page (fully responsive; HTML5 | CSS3 | SASS | Javascript) • Intuit Delight Studio - conducted User Research and Design Explorations (customer research recruiting and tools website) to streamline how Intuit gets in front of its customers • Innovation Catalyst Toolbox - Workshop Builder & Internal Help/Coaching Request Engine • Design Intern Program - Creative Lead • XD Forum 2015 planning team member; Front of House Conference Lead Other • Innovation Catalyst - Coaching teams across Intuit to leverage Design Thinking and Lean Startup Methodologies that lead to delivering on our customer benefits and creating delightful product experiences. ### Executive Board Member @ New Global Citizens Jan 2011 – Jan 2015 • Serve on the Executive Board as an NGC Program Alumnus Member ### UX Design Co-Lead @ TicketSocket Jan 2014 – Jan 2014 | San Diego, California End to End redesign encompassing overhauls in information architecture, interactions, flow, and brand. • Designing an innovative and immersive front-end checkout process • Laying the groundwork for a design strategy that is embedded within the overarching business model ### Research Assistant and TA @ Interactive Cognition Lab Jan 2013 – Jan 2014 | UCSD Worked with Professor David Kirsh to redesign and update the COGS 187A, COGS 187B, and COGS 160 Dance Ethnography classes (187A/187B are HCI / Web Design Classes) • Administered COGS 187B (Practicum in Professional Web Design) course • Guided student teams through the professional web design process • Designed a responsive website for the Arthur C Clarke Center for Human Imagination ### Interaction Design Intern @ TicketSocket Jan 2013 – Jan 2013 | La Jolla, California Designed a fully responsive javascript widget as well as the accompanying administrator API. • User Research and Competitive Analyses • Low to hi-fi responsive wireframes/mockups using Edge Reflow & Twitter Bootstrap 3 RC2 • Customizing specific styles and functionality for TicketSocket clients’ WordPress ticketing websites ### A/V Tech II @ University Centers at UC San Diego Jan 2011 – Jan 2013 Lighting, Audio, and Video of all kinds. Everything from small sound setups to huge concerts, theater shows, symposiums, conferences, and more. ### User Experience & Interaction Design Intern @ CliniComp, Intl. Jan 2012 – Jan 2012 | La Jolla, CA Established the foundations for a User Experience and Design team based on lean/agile methodologies, performed user research, and designed against current competitive implementations/industry trends. • Performed a web-based redesign of a medical application/device interface utilizing HTML5, CSS3, Javascript, and PHP (currently deployed globally) • Created documentation for an exhaustive company-specific design process • Created low/high fidelity mockups via rapid iterative design methodologies using Photoshop & Illustrator ## Education ### Bachelor's Degree in Cognitive Science | Specialization in Human Computer Interaction (HCI) UC San Diego ## Contact & Social - LinkedIn: https://linkedin.com/in/ashwinkhurana --- Source: https://flows.cv/ashwin JSON Resume: https://flows.cv/ashwin/resume.json Last updated: 2026-02-23