Staff Product Designer with 10+ years of experience shaping UX strategy, systems, and design execution for global platforms. I specialize in simplifying complex tools, designing for scale, and aligning cross-functional teams to deliver measurable impact.
www.ashwinipurohit.com
I design promotional tools that empower artists and labels to grow their audiences on Spotify.
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Led the end-to-end UX design for Spotify’s #1 company bet—paid promotional tools in Spotify for Artists—defining the initial campaign booking, forecasting, targeting, and reporting experiences. Scaled the product into a $100M+ business used by 60,000+ artist teams.
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Co-developed a multi-year strategy with PM leadership to scale and evolve the campaign booking UX to accommodate our tremendous growth, directly informing the work of our 70-person product area.
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Led roadmap design and UX execution across 4+ shipped phases, including a bulk campaign-buying experience for label partners (major revenue and customer value unlock).
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Created and scaled “Figma for Non-Designers”, now one of Spotify’s highest-demand educational courses, with 12 monthly cohorts and a 4.8 satisfaction rating.
Owned end-to-end design for all 5 new product areas (including Inventory, Asset, and Vendor Management) scaling the product from a single employee ticketing tool to a unified SaaS platform.
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Managed 1 direct report, and led weekly design critiques, playbacks, and walkthroughs, improving cross-team design, product, and communication skills.
I led design for everything provider-related, including a brand new provider dashboard and budgeting system that's the default experience for all Zocdoc doctors across America
