# Ashwini Purohit > Staff Product Designer at Spotify Location: Seattle, Washington, United States Profile: https://flows.cv/ashwinipurohit Staff Product Designer with 10+ years of experience shaping UX strategy, systems, and design execution for global platforms. I specialize in simplifying complex tools, designing for scale, and aligning cross-functional teams to deliver measurable impact. www.ashwinipurohit.com ## Work Experience ### Staff Product Designer @ Spotify Jan 2022 – Present | Seattle, Washington, United States I design promotional tools that empower artists and labels to grow their audiences on Spotify. - Led the end-to-end UX design for Spotify’s #1 company bet—paid promotional tools in Spotify for Artists—defining the initial campaign booking, forecasting, targeting, and reporting experiences. Scaled the product into a $100M+ business used by 60,000+ artist teams. - Co-developed a multi-year strategy with PM leadership to scale and evolve the campaign booking UX to accommodate our tremendous growth, directly informing the work of our 70-person product area. - Led roadmap design and UX execution across 4+ shipped phases, including a bulk campaign-buying experience for label partners (major revenue and customer value unlock). - Created and scaled “Figma for Non-Designers”, now one of Spotify’s highest-demand educational courses, with 12 monthly cohorts and a 4.8 satisfaction rating. ### Senior Product Designer @ Spotify Jan 2020 – Jan 2022 | New York, United States ### Lead Product Designer @ Managed by Q Jan 2019 – Jan 2020 | New York, United States - Owned end-to-end design for all 5 new product areas (including Inventory, Asset, and Vendor Management) scaling the product from a single employee ticketing tool to a unified SaaS platform. - Managed 1 direct report, and led weekly design critiques, playbacks, and walkthroughs, improving cross-team design, product, and communication skills. ### Product Designer @ Facebook Jan 2018 – Jan 2019 | London, United Kingdom I re-envisioned the onboarding platform for small businesses monetizing through Facebook, leading to 30% reduction in set-up time ### Senior Product Designer @ Zocdoc Jan 2018 – Jan 2018 | New York, United States I led design for everything provider-related, including a brand new provider dashboard and budgeting system that's the default experience for all Zocdoc doctors across America ### Product Designer @ Zocdoc Jan 2017 – Jan 2018 | New York, United States ### Product Designer 2 @ Microsoft Jan 2012 – Jan 2017 | Redmond, Washington Education Team I've designed a variety of products for students, teachers, and IT admins on various platforms, directly validating with users throughout the design process. Some projects include: - Designing the end-to-end UX of Microsoft Classroom on Android & iOS, the central mobile app for Microsoft's education platform that lets students manage assignments on-the-go - Creating a robust error management system and profile creation flow for School Data Sync, a class provisioning tool for IT admins, simplifying complex processes into intuitive, usable UI - Designing UI/UX of OneNote Class Notebook Tools for Mac, a highly-requested set of time-saving tools that automate notebook management for teachers 4 patents pending ### Product Designer @ Microsoft Jan 2012 – Jan 2015 | Redmond OneNote is a note-taking application in the MS Office Suite used daily by millions of users worldwide. I designed and oversaw much of the OneNote for Windows 10 user experience on tablet and mobile. This involved involved simplifying the interaction model and conveying OneNote's value prop through a new UX. I also worked on iOS, where I defined the mobile notification space for OneNote. ### Business Technology Analyst Intern @ Deloitte Consulting Jan 2011 – Jan 2011 I traveled around Colorado conducting in-person interviews at the state welfare offices, identifying user needs for a new version of Colorado’s welfare processing system used by over 4,000 county workers. I documented customer pain points, presented my findings and user requirements from my final report to team leads, and provided UX recommendations for interface and performance improvements to be implemented by development team. My recommendations and follow-up were so successful that Deloitte turned my position into a permanent user needs assessment role after I left, continued by full-time BTA upon my departure. ### Summer Intern @ MACTEC Engineering and Consulting Jan 2010 – Jan 2010 | San Diego I administered on-site stormwater compliance inspections of 25 businesses for El Cajon City, and discussed contamination solutions and implementation with high-risk business owners. ### Student Researcher @ Lawrence Berkeley National Laboratory Jan 2010 – Jan 2010 | Berkeley I conducted thermodynamic analyses on energy-efficient cookstove prototypes for use in East Africa to determine ideal placement of temperature-tracking computer chips. My research discovered surprising hot-spots on stove lip up to 250°C, leading to chip design modification. ### Aerospace Engineer Intern @ Northrop Grumman Corporation Jan 2008 – Jan 2008 ## Education ### B.S. in Civil Engineering University of California, Berkeley ### Westview High School ## Contact & Social - LinkedIn: https://linkedin.com/in/acpurohit - Portfolio: http://www.ashwinipurohit.com --- Source: https://flows.cv/ashwinipurohit JSON Resume: https://flows.cv/ashwinipurohit/resume.json Last updated: 2026-03-30