• Co-led a team of 4 in UX design, graphic design, and product innovation, collaborating with cross-functional teams, and contributing to the app’s recognition as Google Play’s Best App of 2023 in India.
• Redesigned and rebranded Level Supermind’s website (level.game), creating a new visual identity and enhanced user experience, leading to improved functionality and engagement.
• Reduced user drop-offs by over 50% by implementing a UX drop off monitoring system and working with developers on 40+ targeted improvements across key user journeys.
• Increased content engagement by 300% in the “Recommended for You” section by adding customization options and refining recommendation algorithms to better meet user preferences.
• Boosted chatbot re-engagement by 13% through a user-centered redesign of the AI Personal Coach and its conversational user interface, improving user engagement and retention.
• Achieved a 10% adoption rate among daily active users (DAU) for newly designed gamification features, including “Streak Hall of Fame” and “Supermind League.”
• Improved shareability by 75% with a new affirmations page and post-meditation journey, encouraging more frequent sharing of post-meditation content.