Provided usability audits, user flows, wireframes, mockups, and prototypes for 5+ early stage startups and small organizations, iterating on their existing products to improve user satisfaction

Wayo | Product Designer

• Created end-to-end designs for an online B2C booking platform, bringing in the company’s first 100 users

• Updated, maintained, and created new pages for the company website in Webflow

• Unified design language across 3 separate sites to create a single, consistent design system that exemplified brand values and met accessibility requirements

Fundlr | Product Designer

• Transformed legacy designs on over 80+ screens into a responsive mobile and desktop application, leveraging mobile-first design principles to enhance user experience across devices

Orbifold AI | Web Designer + Marketer

• Executed a complete website overhaul in Webflow with brand new landing page, blog, and careers page that increased average engagement time per user by 561%

• Spearheaded enterprise SaaS prototypes for 5 different generative AI services in Figma for use in demos with customers and investors

• Designed and edited wording in 4 startup pitch decks in English and Mandarin, securing partnerships with 5 domestic and international clients and led to $5 million in seed funding

Konquer | UX Designer

• Launched new feature for hosts to restrict who can sign up for events organized on desktop and mobile app, with 10% adoption rate

• Created new tools for hosts to organize showbout matches in large-scale tournaments, allowing users to better keep track of events they are hosting or attending through the app

Get Ourchive | Product Designer

• Revamped the filtering interface in an online content platform to follow modern design patterns used in comparative sites, making it more intuitive and mobile-friendly

• Used quantitative data to improve information hierarchy of search results when browsing, reducing user time to find desired content

3 UX projects completed while at General Assembly

Tapped.ai

• Ensured WCAG accessibility standards were met in user account creation and profile editing flows by using color contrast ratio and appropriate typography sizing for mobile

• Created usability testing plan to run for 5 users, in order to determine how to adjust visual design, microcopy, and button placement for better user understanding of app

• Collaborated with developers and C-suite executives to create product strategy

• Delivered 27 screen Figma prototype of mobile app for developer handoff using Agile methodology

Climb With REI

• Led research to conduct 12 user interviews, leading to design strategy of mobile app for climbers to connect with each other

• Crafted and ran usability testing round with 100% task completion rate, validating the chosen design

• Delivered high-fidelity 18 screen prototype in Figma for mobile

Versus Games

• Created new brand color palette to follow WCAG color contrast ratio accessibility guidelines

• Conducted user interviews on shopping preferences in target demographic

• Created high-fidelity prototype in Figma for an efficient shopping checkout flow on desktop, following consistency and standards design principle

• Mentored 15+ students per week to develop designs according to individual technical specifications, leveraging advanced product knowledge to ensure quick and accurate turnaround for multiple competing deadlines

• Led the design of print-ready 44 page catalog in Adobe InDesign on a tight deadline to showcase difference between product lines and help customers decide what fit their needs best

• Prototyped new company website with upgraded CMS on Webflow to enable a marketing pivot

• Used color theory and typography to design marketing material in Adobe Creative Cloud that was innovative yet consistent with the brand’s identity

• Took calls to book events and prepared facilities to be used by groups up to 250 people in size

• Handled transactions as cashier for 50+ visitors per day, creating smooth experiences that turned visitors into repeat customers