Provided usability audits, user flows, wireframes, mockups, and prototypes for 5+ early stage startups and small organizations, iterating on their existing products to improve user satisfaction
Wayo | Product Designer
• Created end-to-end designs for an online B2C booking platform, bringing in the company’s first 100 users
• Updated, maintained, and created new pages for the company website in Webflow
• Unified design language across 3 separate sites to create a single, consistent design system that exemplified brand values and met accessibility requirements
Fundlr | Product Designer
• Transformed legacy designs on over 80+ screens into a responsive mobile and desktop application, leveraging mobile-first design principles to enhance user experience across devices
Orbifold AI | Web Designer + Marketer
• Executed a complete website overhaul in Webflow with brand new landing page, blog, and careers page that increased average engagement time per user by 561%
• Spearheaded enterprise SaaS prototypes for 5 different generative AI services in Figma for use in demos with customers and investors
• Designed and edited wording in 4 startup pitch decks in English and Mandarin, securing partnerships with 5 domestic and international clients and led to $5 million in seed funding
Konquer | UX Designer
• Launched new feature for hosts to restrict who can sign up for events organized on desktop and mobile app, with 10% adoption rate
• Created new tools for hosts to organize showbout matches in large-scale tournaments, allowing users to better keep track of events they are hosting or attending through the app
Get Ourchive | Product Designer
• Revamped the filtering interface in an online content platform to follow modern design patterns used in comparative sites, making it more intuitive and mobile-friendly
• Used quantitative data to improve information hierarchy of search results when browsing, reducing user time to find desired content