# Aspen Ma > Product Designer | Finding low-resource, high-impact ways to improve the user experience Location: San Francisco Bay Area, United States Profile: https://flows.cv/aspenma Hello! I am a Product Designer who who finds low-resource, high-impact ways to improve the user experience. I use Figma to deliver user-centered iterative UI improvements, collaborating closely with cross-functional teams such as developers and QA testers to ease user pain points. Additionally, I refine the brand identities of early-stage startups so their digital presence tells a cohesive, compelling story. I have strong experience in using the Adobe Creative Suite to create print and digital marketing collateral. I've worked on a variety of different products: a mobile-first event organization app, a B2B SaaS dashboards for desktop, and a responsive archive with a large quantity of user-generated content. I'm a highly motivated, fast learner, and I'm good at putting on different hats based on the needs of a project. My background in industrial design gives me experience solving complex problems at the intersection between human behavior, technology, and art. I'm always interested in learning about new things. If you’ve got a project that brings value to people’s lives, I’d love to talk about it in DMs! ## Work Experience ### Product Designer @ Solstitium Design Jan 2024 – Present Provided usability audits, user flows, wireframes, mockups, and prototypes for 5+ early stage startups and small organizations, iterating on their existing products to improve user satisfaction Wayo | Product Designer - Created end-to-end designs for an online B2C booking platform, bringing in the company’s first 100 users - Updated, maintained, and created new pages for the company website in Webflow - Unified design language across 3 separate sites to create a single, consistent design system that exemplified brand values and met accessibility requirements Fundlr | Product Designer - Transformed legacy designs on over 80+ screens into a responsive mobile and desktop application, leveraging mobile-first design principles to enhance user experience across devices Orbifold AI | Web Designer + Marketer - Executed a complete website overhaul in Webflow with brand new landing page, blog, and careers page that increased average engagement time per user by 561% - Spearheaded enterprise SaaS prototypes for 5 different generative AI services in Figma for use in demos with customers and investors - Designed and edited wording in 4 startup pitch decks in English and Mandarin, securing partnerships with 5 domestic and international clients and led to $5 million in seed funding Konquer | UX Designer - Launched new feature for hosts to restrict who can sign up for events organized on desktop and mobile app, with 10% adoption rate - Created new tools for hosts to organize showbout matches in large-scale tournaments, allowing users to better keep track of events they are hosting or attending through the app Get Ourchive | Product Designer - Revamped the filtering interface in an online content platform to follow modern design patterns used in comparative sites, making it more intuitive and mobile-friendly - Used quantitative data to improve information hierarchy of search results when browsing, reducing user time to find desired content ### User Experience Design Student @ General Assembly Jan 2023 – Jan 2023 3 UX projects completed while at General Assembly Tapped.ai - Ensured WCAG accessibility standards were met in user account creation and profile editing flows by using color contrast ratio and appropriate typography sizing for mobile - Created usability testing plan to run for 5 users, in order to determine how to adjust visual design, microcopy, and button placement for better user understanding of app - Collaborated with developers and C-suite executives to create product strategy - Delivered 27 screen Figma prototype of mobile app for developer handoff using Agile methodology Climb With REI - Led research to conduct 12 user interviews, leading to design strategy of mobile app for climbers to connect with each other - Crafted and ran usability testing round with 100% task completion rate, validating the chosen design - Delivered high-fidelity 18 screen prototype in Figma for mobile Versus Games - Created new brand color palette to follow WCAG color contrast ratio accessibility guidelines - Conducted user interviews on shopping preferences in target demographic - Created high-fidelity prototype in Figma for an efficient shopping checkout flow on desktop, following consistency and standards design principle ### Digital Fabrication Studios Student Technician @ Maryland Institute College of Art Jan 2022 – Jan 2023 | Baltimore, Maryland, United States - Mentored 15+ students per week to develop designs according to individual technical specifications, leveraging advanced product knowledge to ensure quick and accurate turnaround for multiple competing deadlines ### Graphic Design Summer Associate @ Vorbeck Jan 2022 – Jan 2022 | Jessup, Maryland, United States - Led the design of print-ready 44 page catalog in Adobe InDesign on a tight deadline to showcase difference between product lines and help customers decide what fit their needs best - Prototyped new company website with upgraded CMS on Webflow to enable a marketing pivot - Used color theory and typography to design marketing material in Adobe Creative Cloud that was innovative yet consistent with the brand’s identity ### Customer Service Attendant @ City of Cupertino Jan 2019 – Jan 2019 | Cupertino, California, United States - Took calls to book events and prepared facilities to be used by groups up to 250 people in size - Handled transactions as cashier for 50+ visitors per day, creating smooth experiences that turned visitors into repeat customers ## Education ### User Experience General Assembly ### Bachelor of Arts - BA in Industrial and Product Design Maryland Institute College of Art ## Contact & Social - LinkedIn: https://linkedin.com/in/aspen-ma-design - Portfolio: https://aspen-ma-design.webflow.io/ --- Source: https://flows.cv/aspenma JSON Resume: https://flows.cv/aspenma/resume.json Last updated: 2026-04-13