# Astha Sirohi

> Principal Product Designer at Hewlett Packard Enterprise

Location: San Jose, California, United States
Profile: https://flows.cv/asthasirohi

I’m passionate to learn how the amalgamation of technology, design and psychology impacts human learning. Pursuing my career where I can design experiences that will extend the human capability and make our lives easier.

## Work Experience
### Principal Product Designer @ Hewlett Packard Enterprise
Jan 2025 – Present | San Francisco Bay Area

### Product Design Team Lead for GreenLake Storage Services @ Hewlett Packard Enterprise
Jan 2023 – Jan 2025 | San Jose, California, United States
Leading cross-functional design strategy and execution across Data Ops Manager, Block Storage, Object Storage, and File Storage to deliver scalable, user-centered experiences within HPE GreenLake’s cloud ecosystem.

### Senior User Experience Designer @ Hewlett Packard Enterprise
Jan 2020 – Jan 2023 | San Jose, California, United States
•	HPE Storage as-a-service applications, leading Data Services Cloud Console Services in HPE GreenLake. 
•	Understand the problem area, user challenges and provide design solutions that meet user needs.
•	Abstract product-specific user experiences to generic HPE Design System templates, patterns, and components.
•	Define information architecture and navigation. 
•	Partner with cross functional stakeholders to understand user experience requirements.
•	Collaborate with local and remote design and engineering teams conducting frequent feedback sessions and iterations of design work and craft creative solutions.
•	Understanding and designing for domains like backup and recovery, storage management, hyper converged infrastructure, network, cloud technologies, data visualization, and system administration tools.

### User Experience Designer @ Hewlett Packard Enterprise
Jan 2018 – Jan 2020 | San Jose, California
- Responsible for research and design for GUI of predictive flash storage
technology used at Nimble Storage and InfoSight.
- Worked on enhancements of existing software products and experience design for new feature experience.
- Development of holistic, high-quality user experience solutions for low to
moderately complex projects, products, and services.

### Design Career Catalyst @ adplist.org
Jan 2023 – Present
Passionate about giving back to the design community that shaped me. Guided by the mentorship I once received, I now help upcoming designers grow through real-world insights on design thinking, leadership, and collaboration — empowering them to thrive in fast-paced, impact-driven environments.

### UX Designer @ Moxtra
Jan 2017 – Jan 2017 | Cupertino, California
- Refining task flows and enhancing intuitiveness for the website & mobile design
of Moxtra, a communication and collaboration tool.
- Increase in user base by conducting research and reformation for information
architecture, usability analysis with high-fidelity prototype deliverables.

### UX Designer @ Larsen & Toubro
Jan 2013 – Jan 2016 | Mumbai Area, India
I worked for Banking and Finance Services at LTI. During this tenure, I got a chance to work for global 500 companies in Banking and Finance domain. 

Role & Responsibilities
−	Screen review and design
−	Usability and Interaction enhancement
−	High-fidelity, Low-fidelity wireframes and building prototypes
−	Work on reformation and revamping of applications and portals
−	Business and technical understanding 
−	Design the task flow
−	Represented and worked independently as a spokesperson of UX for various Projects, RFPs and      POCs


UX Design
-	Conducted stakeholder interview, expert review, high-fidelity mockups, conceptual design, consolidation of screens and task flow for diverse applications like Loan Management System, Integrated Product Approval System, US Regulatory Reporting, Entertainment and Medical applications 
-	Independently handled project execution as a UX representative for the core applications used by a huge number of employees.
-	Effectively operated the task of remodeling, creating and consolidation of applications, up to 30% and increase in client base with high satisfactory rating.
	
Usability Review
Generated positive business relations with clients as a company’s spokesperson for UX. Application enhancement and restructuring by conducting heuristic evaluation comprising of usability issues, recommendation, persona study, competitor analysis and high fidelity mockups for Consumer Mobile applications, Banking websites, Resource Management Portal.

Development Projects
-	Designed & developed an efficient feature for “Favorite Shares” and trade execution by brokers to handle various client requests on buying/selling equities deployed using Core Java, Advance Java, HTML, CSS
-	Developed JSP pages using HTML and CSS for banking centralized system, flexible to manage servers, instances, components.

### UX Designer @ Rapidera Technologies
Jan 2012 – Jan 2012 | Pune Area, India


## Education
### Master of Business Administration - MBA
Augment.org

### Master of Science (MS) in Human Factors/ Ergonomics
San José State University

### Bachelor of Technology (B.Tech.) in Information Technology
Uttarakhand Technical University


## Contact & Social
- LinkedIn: https://linkedin.com/in/astha-sirohi

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Source: https://flows.cv/asthasirohi
JSON Resume: https://flows.cv/asthasirohi/resume.json
Last updated: 2026-04-13