# Atefeh F > Product Designer focusing on AI powered user experience | AR/VR Enthusiast Location: San Francisco, California, United States Profile: https://flows.cv/atefeh I'm a product design leader focused on human-centered design. I leverage my multi-disciplinary background in visual design and interactive art to guide projects towards unique and engaging user experience. ## Work Experience ### Founding Product Designer @ Knitit.ai Jan 2024 – Present | Palo Alto, California, United States ### Product Design Consultant @ Self-Employed Jan 2014 – Present ### Design Manager/Founding UX Designer @ Gated Jan 2022 – Jan 2022 Gated challenges unknown senders to donate to charity in order to reach you - so everything in the inbox is worth attention. • Allocated design resources to parts that needed improving by mapping out the user flow. • Served as lead designer for changing the UX of key touchpoints including onboarding and user acquisition. As a result, website conversions increased to 98%, account activation rates doubled, and churn decreased from 68% to 40%. ### Head Of User Experience @ Front Finance Jan 2020 – Jan 2022 | San Francisco Bay Area Front Financial is an app for individual investors to connect their brokerage accounts, get portfolio analyses, and interact with other investors in the community. • Led a team of 4 designers and collaborated with the devs, marketing, support, and compliance to define problems, propose solutions, and set goals for the product. • Managed the design team to redesign the UX and visuals of the app to meet the needs of the targeted users and received 95% positive feedback from 100+ users in user testing sessions. • Evaluated the user analytics with user testing sessions and collaborated with the product manager and the CEO to come up with a design solution which resulted in 76% weekly retention (our target was 40%), 3x time spent in the app, and 32% increase in brokerage connection attempts. • Mentored one junior UX designer and one UX intern and helped them develop their knowledge to become UX researchers in the company. ### Founding UX Designer @ BlueTape Jan 2020 – Jan 2021 | San Francisco Bay Area BlueTape is a payment solution for contractors and material suppliers. • Worked closely with the CEO, PM, marketing team, finance lead, and engineering lead in brainstorming and ideation sessions to shape the functionality of the app. • Defined user journeys based on tangible scenarios, created wireframes for different platforms, designed high-fidelity prototypes, and tested and iterated to achieve the most user-friendly design. ### User Experience Designer @ Raiizz Jan 2020 – Jan 2020 | Palo Alto, California, United States Raiizz is an online fundraising marketplace supporting schools and nonprofits. • Led two design teams to improve UX flow for Raiiz’s website and application. • Defined scenarios, user journeys, personas, task flows, and wireframes. ### UX/UI Designer @ Counsyl Jan 2017 – Jan 2018 | South San Francisco • Created component library and atomic components to reach a unified digital design system. • Ideated and created research-based wireframes for online providers portal. • Designed UX/UI of a cross-functional lookup tool for the sales team/patients. ### UX/UI Designer, Art Director @ Nika Digital Agency Jan 2015 – Jan 2017 • Created clean, effective, and research-based design solutions for both simple and complex user experiences. • Provided art direction to outsourced designers and worked with developers to make sure the code met design. • Led all phases of the packaging design from concept to iteration and implementation. • Developed innovative visual designs, screen layouts, navigation systems, user interface elements, motion graphics, typography, color pallets and style guides, logos and basic branding guidelines. ### Senior Designer @ Organic Spices, Inc. Jan 2014 – Jan 2015 | Fremont,CA, USA • Produced graphics for website re-skins, page layouts, graphics, and motion graphic banners • Created brand guidelines and ensured consistency in the company’s corporate and promotional brands • Did the research and brainstorming to create concepts to solve existing problems about their packaging redesigned, and rebranded packaging lines(Chocolate bars, spices, teas) • Managed, designed, and produced new advertising materials such as banners for conventions, and standing rack for stores • Created original artworks such as illustrations and photos for short and long term projects • Presented ideas and concepts to colleagues, senior managers, and the CEO • Involved in designing advertisements, brochures, handouts, flyers, and online graphics ### Art Director @ Esparak Advertising Agency Jan 2008 – Jan 2013 | Iran, Shiraz • Developed concepts and artwork and created graphic design solutions from concept to completion. • Responsible for developing and creating different types of designs for a wide range of campaigns, publications, and advertising. ### Co-Founder @ Topic Creative Studio Jan 2006 – Jan 2008 | Fars Province, Iran ## Education ### Master of Arts in Web design and new media Academy of Art University Jan 2017 – Jan 2019 ### Professional Certificate in AR-VR Development and 3D Graphics NYU Tandon School of Engineering Jan 2023 – Jan 2024 ### Bachelor's Degree in Painting Soore University ## Contact & Social - LinkedIn: https://linkedin.com/in/atefehf - Portfolio: https://atefeh.info/ --- Source: https://flows.cv/atefeh JSON Resume: https://flows.cv/atefeh/resume.json Last updated: 2026-03-25