# Atharva Potnis > Founding Product Designer | AI-native products from 0→1 | GenAI, RAG, Agents | Zams Location: San Francisco Bay Area, United States Profile: https://flows.cv/atharvapotnis I'm a product designer who builds AI products from scratch and makes them work for real users. As the founding designer at Zams (prev. Obviously AI), I own the entire design surface of a no-code ML platform used by B2B sales teams. I built the design system that increased feature shipping speed by 40%, drove 2x improvement in design delivery efficiency, and shaped every product from concept through launch working directly with engineering, data science, and GTM. Before Zams, I designed WiTT, a healthcare social platform for cancer patients where we achieved 84% first-attempt onboarding success, and a real-time transcription tool for students with disabilities at UT Austin. What I'm good at: taking ambiguous, technically complex problems especially in GenAI, RAG/agent workflows, and multimodal UX and turning them into interfaces that non-technical users can navigate on day one. I think in systems, ship fast, and care about the craft.I'm drawn to teams building thoughtful AI products where design has a seat at the table. Especially interested in B2B SaaS, healthcare, and developer tools. ## Work Experience ### Founding Product Designer @ Zams (prev. Obviously AI) Jan 2024 – Jan 2026 | San Francisco Bay Area First design hire at a funded AI startup building a no-code ML platform for B2B sales teams. I own the full design surface, from discovery and systems architecture to pixel-level execution, and work directly with the CEO, CTO, and engineering to define what we build and how.  Architected a scalable design system from zero that reduced design-to-dev handoff friction and increased feature shipping speed by 40% Led the end-to-end platform redesign, redefining information architecture, interaction patterns, and onboarding flows for non-technical sales users Drove 2x improvement in design delivery efficiency by establishing repeatable processes, component libraries, and async review workflows Translated complex ML model-building workflows into intuitive step-by-step interfaces, collaborating with data science to balance technical accuracy and usability Run continuous discovery through user interviews, usability testing, and behavioral analytics to inform product roadmap priorities ### Senior Product Designer @ Carolinas Psychiatric Institute Jan 2024 – Jan 2024 Contracted as the senior designer on a clinical AI platform for a psychiatric healthcare system. The product gave doctors faster, structured access to patient data in a high-stakes environment where UX gaps directly affect care quality and clinician burnout.  Identified key friction points in doctor workflows through contextual research and usability testing with clinicians, then redesigned the core data access experience to reduce time-to-information Introduced a rapid prototyping workflow that increased design iteration speed by 15% and improved measured user satisfaction by 20% Defined the product’s AI interaction patterns (how clinicians query, review, and trust AI-surfaced patient insights) informed by market analysis of competing clinical tools Drove cross-functional alignment between clinical stakeholders, engineering, and product to ship end-to-end across a 10-month engagement ### Senior UX Designer ( Contract ) @ Surplus Jan 2023 – Jan 2024 | Mumbai Brought on as senior designer to own the full UI/UX surface of Surplus’s mobile and web product. Scope included redesigning core user flows, establishing a testing framework, and shipping alongside a lean engineering team.   Redesigned key user flows across mobile and web, driving a 20% increase in user engagement (measured by session depth and feature activation rate) Established a multivariate usability testing practice that didn’t exist before, using test results to validate and prioritize design decisions with data rather than opinion Worked closely with front-end engineers on implementation fidelity, bridging design intent with API constraints to ship polished, production-ready experiences ### UX Designer ( Contract ) @ The WiTT Group Jan 2022 – Jan 2023 | California, United States Designed a social support platform for cancer patients and their caregivers. This was a product where usability gaps have real human consequences. Worked across the full design lifecycle from research through shipping over a 13-month engagement.   Achieved 84% first-attempt onboarding success by designing progressive disclosure flows informed by interviews with patients undergoing active cancer treatment Redesigned the donation experience to enable 74% completion within 5 minutes, simplifying a multi-step flow that previously caused significant drop-off Navigated complex stakeholder dynamics between medical professionals, patients, and family caregivers to define an information architecture that served all three user groups Adapted research methods to accommodate the physical and emotional constraints of the patient population: shorter sessions, asynchronous feedback, and caregiver-assisted testing ### Associate UX Designer @ Spring Computing Technologies Pvt. Ltd. Jan 2020 – Jan 2022 | Pune District First professional design role, working on healthcare SaaS products for clinical scheduling and prescription management. Built foundational skills in data-driven design, usability testing, and healthcare compliance.   Designed data-driven interfaces for patient scheduling and prescription systems used by clinical staff, focusing on reducing task completion time and input errors Ran A/B and multivariate tests to validate design decisions, using quantitative results to iterate on key workflows rather than relying on stakeholder opinion Ensured all designs met WCAG accessibility standards and healthcare compliance requirements, establishing accessibility as a design practice within the team ## Education ### Master's degree in Information Science/Studies The University of Texas at Austin ### Bachelor of Technology - BTech in Instrumentation and Control Vishwakarma Institute Of Technology ## Contact & Social - LinkedIn: https://linkedin.com/in/atharvapotnis - Portfolio: http://atharvapotnis.framer.website - Portfolio: https://www.figma.com/proto/1Y95bl5rAgGvKAIMHsUcYm/Portfolio-Snippet?page-id=0:1&type=design&node-id=1-576&viewport=1669,596,0.1&t=tJy1yifRvroPP8N9-1&scaling=min-zoom&starting-point-node-id=1:576&mode=design --- Source: https://flows.cv/atharvapotnis JSON Resume: https://flows.cv/atharvapotnis/resume.json Last updated: 2026-04-13