• Led redesign of the American Marketing Association Phoenix website, raising stakeholder satisfaction scores to 90% by

improving content structure and navigation, aligning design with user needs.

• Worked with designers and researchers iteratively to define and map 30+ user flows, leading to a revamped information

architecture contributing to a 44% reduction in bounce rates on priority landing pages.

• Crafted UX design solutions and interaction models for AI-powered B2C edtech products across mobile and desktop, enhancing user interfaces for major brands like ASU, Starbucks, Uber, and Adidas Careers.

• Assisted in the design and development of user-centred designs and 3D assets and XR interfaces for interactive platforms, enhancing immersive learning experiences for students and faculty.

Designed creative web pages for the CISA platform, amplifying user conversion metrics by 48% within six months, attracting an average of 10,000 monthly active users.

• Spearheaded the design of 10+ responsive web and mobile applications, improving cross-device usability and achieving a

29% increase in user engagement and session duration through adaptive and intuitive layouts.

• Conducted 30+ user interviews and A/B testing on onboarding flows, validating design assumptions and achieving a 21% lift

in user activation rates.

• Implemented WCAG 2.1 accessibility standards across product workflows, improving inclusivity and expanding product

reach to users with disabilities by 18%.