• As part of the founding team, I work closely to design and build the studio’s website, laying the digital foundation for the brand.

• Currently building the website and shaping the brand identity with a focus on Green UX principles, ensuring that the design not only looks good but also minimizes digital waste and promotes mindful interaction.

• My role involves shaping the company’s vision, using industry-standard design tools to create impactful experiences, and streamlining workflows in a fast-paced startup environment.

• Our work is deeply rooted in addressing environmental and social challenges, as we consciously take on projects aligned with the United Nations’ Sustainable Development Goals.

• Led user research with 10+ stakeholders to uncover pain points in street activity design.

• Designed and prototyped an activity-generation portal leveraging GenAI for rapid street activity idea exploration, reducing iteration loops and accelerating approvals.

• Validated the solution through usability testing and live event deployment, improving clarity and efficiency for organizers.

• Managed various projects and built strong client relationships across research and design phases for fintech, edtech, SaaS, B2B enterprise products, and HRMS platforms.

• Conducted end-to-end mixed-methods research (40+ user interviews, surveys, usability tests) to uncover behavioral patterns and usability issues.

• Performed competitive analysis across multiple banking and financial apps to identify common UX patterns, shaping a unified design framework for a large-scale business banking platform.

• Designed user flows, wireframes, high-fidelity mockups, and interactive prototypes in Figma to communicate ideas with product managers and engineers in agile sprints.

• Led device-based usability testing sessions, ensuring protocol compliance and accuracy of quantitative and qualitative data collection.

• Delivered insight-driven design recommendations that supported a major platform redesign and contributed to significant growth in active users post-launch.

• Developed and evolved scalable design systems with consistent interaction patterns, visual components, and documentation to support cross-team adoption.