# Atmaja Patel

> UX researcher & designer  ||  Transforming complex, regulated systems into trusted and humanity-centered experiences

Location: San Francisco, California, United States
Profile: https://flows.cv/atmaja

I’m a humanity-centered designer based here in this AI-centric city, San Francisco. My professional history has always been about translating complexity into experiences that deliver clarity and trust. For over three years, I focused on designing across complex systems in fintech, healthcare, and SaaS, always ensuring the system served the human, not the other way around.

Having lived in India, France, and now the USA, my design perspective has been shaped by diverse cultural influences, allowing me to approach problem-solving with a global, adaptable, and human-centered mindset.

## Work Experience
### Experience Designer @ The AI Collective
Jan 2025 – Present | San Francisco Bay Area

### Lead UX Designer @ Mela Creative Studios LLC
Jan 2024 – Present | Torrance, California, United States
- As part of the founding team, I work closely to design and build the studio’s website, laying the digital foundation for the brand. 
- Currently building the website and shaping the brand identity with a focus on Green UX principles, ensuring that the design not only looks good but also minimizes digital waste and promotes mindful interaction. 
- My role involves shaping the company’s vision, using industry-standard design tools to create impactful experiences, and streamlining workflows in a fast-paced startup environment. 
- Our work is deeply rooted in addressing environmental and social challenges, as we consciously take on projects aligned with the United Nations’ Sustainable Development Goals.

### User Experience Researcher @ Livable City
Jan 2025 – Jan 2025 | San Francisco
- Led user research with 10+ stakeholders to uncover pain points in street activity design.
- Designed and prototyped an activity-generation portal leveraging GenAI for rapid street activity idea exploration, reducing iteration loops and accelerating approvals.
- Validated the solution through usability testing and live event deployment, improving clarity and efficiency for organizers.

### Digital Content Designer @ California College of the Arts
Jan 2024 – Jan 2025 | San Francisco Bay Area

### UX Designer @ ZEUX Innovation
Jan 2022 – Jan 2024 | Mumbai, Maharashtra, India
- Managed various projects and built strong client relationships across research and design phases for fintech, edtech, SaaS, B2B enterprise products, and HRMS platforms.
- Conducted end-to-end mixed-methods research (40+ user interviews, surveys, usability tests) to uncover behavioral patterns and usability issues.
- Performed competitive analysis across multiple banking and financial apps to identify common UX patterns, shaping a unified design framework for a large-scale business banking platform.
- Designed user flows, wireframes, high-fidelity mockups, and interactive prototypes in Figma to communicate ideas with product managers and engineers in agile sprints.
- Led device-based usability testing sessions, ensuring protocol compliance and accuracy of quantitative and qualitative data collection.
- Delivered insight-driven design recommendations that supported a major platform redesign and contributed to significant growth in active users post-launch.
- Developed and evolved scalable design systems with consistent interaction patterns, visual components, and documentation to support cross-team adoption.

### Digital Content Designer @ ZEUX Innovation
Jan 2023 – Jan 2024
Created content strategies and social media designs and campaigns for ZEUX Innovation and Loopify.World

### Product Designer @ GP designpartners gmbh
Jan 2021 – Jan 2021 | Vienna, Austria
- Conducted user research to identify key problems and gather insights.
- Created deliverables such as user personas, empathy maps, journey maps, and 3D models/designs.
- Gained valuable experience in maintaining and building client relationships.
- Managed multiple projects, balancing research, ideation, and visualization effectively.

### UX Researcher @ BSH Home Appliances Group
Jan 2019 – Jan 2019 | Bengaluru, Karnataka, India
- Conducted user research, surveys, user testing, and design sprints across various projects.
- Designed UI for home appliances and created opportunity maps, affinity maps, and mockups.
- Analyzed and synthesized data from hundreds of UEQ responses to inform user research.
- Gained valuable experience in research and ethnography, strengthening my approach to human-centered design.


## Education
### Master's degree in Human Computer Interaction
California College of the Arts

### Master's degree in Industrial and Product Design
Rubika

### Bachelor's degree in Industrial and Product Design
Rubika

### Industrial and Product Design
ISD, Rubika, India


## Contact & Social
- LinkedIn: https://linkedin.com/in/atmaja-patel-541bb2174
- Website: https://atmajapatel.com/

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Source: https://flows.cv/atmaja
JSON Resume: https://flows.cv/atmaja/resume.json
Last updated: 2026-04-08