# Aubrian Watson

> Communications @ Intuit

Location: Oakland, California, United States
Profile: https://flows.cv/aubrian

I bulld communications systems that scale. Increasingly, that means bullding them with Al at the center, not as an add-on.

Over the past decade I've led editorial strategy, creative operations, and comms programs at some of the most fast-moving companies in tech: Twitter, Snapchat, Eventbrite, Nike. Each role sharpened a different muscle - how to prioritize ruthlessly, ship at speed, allgn cross-functional teams, and make complex Ideas land with the right audience at the right moment.

The through-line has always been operational clarity. What changed Is the toolkit. A 6-month Al Business Fellowship with Perplexity pushed me to rebuild my workflows from the ground up; and, not just to work faster, but to think differently about what's possible when Intelligence is embedded in every step of the process.

At Intuit I'm putting that into practice: leading P&P editorial strategy and serving as a core member of our Al-native comms priority. The work is part execution, part evangelism - shipping functional AI tools directly to the comms org: interactive workflow builders, branded presentation systems, dynamic content frameworks that teams actually use. I’m also helping a world-class communications team rethink how it researches, drafts, edits, publishes, and measures, with AI woven throughout.


Additional highlights: Documented Orbital ATK launch at NASA. Led copywriting and editorial for 11 Twitter Owned & Operated social accounts (2 million+ followers) & People Team Comms. Created and launched #TakeUpSpace campaign — featured at Toronto International Film Festival. Creative directed Black Girls CODE’s #FutureTechBoss campaign, resulted in $100k donation from Instagram. Spoke at SF Design Week + taught masterclass at Future London Academy. Perplexity AI Business Fellow. Currently: Intuit

## Work Experience
### Staff Communications Manager @ Intuit
Jan 2025 – Present | Mountain View, California, United States
Support P&P employee communications at Intuit through clear messaging and on-brand visual design. Recognized AI power user for leveraging tools to improve content creation efficiency and consistency. Collaborate with creative teams on C-suite core values video content. Manage editorial coordination, content distribution, and compliance, including Québec's Bill 96 language requirements. Served as communications partner for global employee celebrations across 16 international sites.

### AI Business Fellow @ Perplexity
Jan 2025 – Jan 2025

### Lead, Editorial & Content @ Nike
Jan 2024 – Jan 2025 | Beaverton, Oregon, United States
Editorial and content strategy, partnering with talent brand and creative teams to develop storytelling for external conferences and key cultural initiatives. Captured on-site photography, video interviews, and live content at high-visibility events—including Black Footwear Forum, L’Attitude, and internal programming—for distribution across internal platforms and LinkedIn.

### Employer Brand, Program Manager @ Eventbrite
Jan 2023 – Jan 2024 | New York, New York, United States
Developed and executed employer branding strategies to attract  talent in a competitive tech landscape
Created targeted marketing campaigns and assets to showcase company culture and values, enhancing Eventbrite's position as an employer of choice
Collaborated with cross-functional teams to align employer brand messaging with overall company positioning

### Editorial Production Manager @ Snap Inc.
Jan 2022 – Jan 2023 | New York, New York, United States
Successfully oversaw the launch of the 2023 Diversity Annual Report, achieving a faster launch compared to previous years. Strategic coordination of multiple workstreams, including localization, website updates, PDF version of the report, sourcing content, working with copywriters, securing legal approval, and sourcing initiatives, ensured that all deliverables were aligned with brand guidelines and launched in a timely manner. Also led the development and execution of the Diversity Annual Report video, working closely with cross-functional teams to ensure a seamless and engaging production. Secured & partnered with with top-tier creative agencies to secure competitive rates, resulting in cost savings and ensuring that all deliverables were of the highest quality. Increased engagement with the Diversity Annual Report and showcased Snap's commitment to diversity and inclusion.

### Senior Program Manager, Brand & Editorial (IDEA) @ Twitter
Jan 2022 – Jan 2023 | New York, New York, United States
Spearheaded copy and creative identity while leading 70+ marketing and talent brand campaigns for activations observing diverse, multicultural moments such as #MLKDay, #Pride, and #VeteransDay, and Dia de Muertos. Additionally, I developed and launched IDEA Annual Reports and Quarterly Blogs and crafted external and internal messaging for C-level executives, Twitter’s IDEA Team, and People Team Comms while managing a team of two direct reports. I successfully increased Twitter-Owned and Operated followers by 600k+ across 11 global Business Resource Groups to 1.9MM cumulative followers, positioning Twitter as an employer of choice for diverse audiences. I also spearheaded creative strategy and briefs for cultural campaigns that generated over 100M impressions, which external organizations/companies such as Amazon and Toronto Film Festival have leveraged. I was a contributor on the core team responsible for Twitter’s brand response to key societal moments, such as #BlackLivesMatter, #StopAsianHate, and Juneteenth’s #BlackJoy. Finally, I created and launched internal webpages (ex: Self-ID, #UntilWeAllBelongToolkit) and external pages (ex: diversity.twitter.com & Annual Report)

### Blackbirds Global Co-Chair (Interim) @ Twitter
Jan 2021 – Jan 2022 | San Francisco Bay Area
As the Interim Co-Chair of Blackbirds, a Global Business Resource Group at Twitter, I worked with a talented team of individuals to drive community, empowerment and belonging within the BRG. Together, we achieved a number of milestones, including organizing a highly successful Black Women's Equal Pay Day Event in partnership with the Chief People & Diversity Officer, launching a new tentpole campaign, #TakeUpSpace, during Black History Month, and increasing engagement with both members and leadership through a range of initiatives, such as town halls and quarterly all-hands meetings. I also provided strategic guidance to current and incoming chairs to help them leverage executive support for the BRG, and played a key role in developing the @Blackbirds social media and engagement strategy. Through our collective efforts, Blackbirds flourished as a prominent BRG within Twitter, across the tech industry, and in culture (globally).

### Program Manager II, Social Media and Communications (IDEA) @ Twitter
Jan 2020 – Jan 2022 | San Francisco Bay Area
Responsible for producing and presenting company-wide videos for internal and external use, including Twitter's first-ever global Business Resource Group Summit and a 24-hour #UntilWeAllBelong Summit Recap. I also led and hosted several high-profile events, including an International Day of the Girl activation with Michelle Obama in partnership with Public Policy & Twitter Women and an on-platform conversation with The King Center for MLKDay, which leveraged new product features and established IDEA's presence within and beyond Twitter. In addition, I wrote briefs, provided creative direction for IDEA's content, and created external and internal sites to host information about BRGs, DEI, Self-ID, and L&D work.

### Program Manager, Social Media and Communications (IDEA) @ Twitter
Jan 2019 – Jan 2020
Partnered with Internal Communications to disseminate weekly communications on a company-wide level, and leveraged data-driven insights and research to lead and launch Twitter’s IDEA vision statement championed alongside an always-on campaign titled, #UntilWeAllBelong, along with spearheading Twitter’s vision to “be the most inclusive, diverse, equitable, and accessible tech company in the world”. Additionally, I delivered 40+ cultural campaigns, such as #Juneteenth, #MyImmigrantStory, and #HolocaustMemorialDay, to further promote inclusion and diversity within the organization and beyond.

### Marketing & Design Lead @ Black Girls CODE
Jan 2018 – Jan 2019 | San Francisco Bay Area
As the head of marketing for Black Girls CODE, responsibilities included rebranding the entire organization in 2019 and managing the organization's social media presence, which grew to over 237k followers. Successfully implemented the 2019 #FutureTechBoss campaign, generating 1.2 million Twitter impressions in the first 28 days. Coordinated with Facebook to feature the organization in a donation announcement, which resulted in a $100k donation from Instagram and Facebook. Designed and developed FutureTechBoss.us for BGC's 2019 SXSW alumnae experience hosting 14 students with 9 events, 4 sponsors, and 6 guest speakers. Led rebrand for Black Girls CODE in collaboration with creative agency, Native Digital. Also created all graphic designs for marketing collateral, managed blog posts on Medium.com, and provided creative direction for Tech Diva photoshoots.

### Marketing & Design Manager (Founding Member) @ Black Arrow (FC)
Jan 2017 – Jan 2018
Co launched Black Arrow FC - a lifestyle brand and creative agency that focuses on the intersection of soccer and black culture. Grew our social media platforms to attain 60,000+ Facebook fans across 45+ countries since launching in August 2017. Supported in hosting takeovers in San Jose, Oakland, and Atlanta, and created/designed investor, partnership, and sponsorship decks. Identified new stories, trends, and opportunities to create content and established project critical metrics, developing actionable plans to meet them. Also elevated the brand and ensured brand consistency in external communications and published work.

### Creative Specialist @ The Bereolaesque Group
Jan 2016 – Jan 2017 | Greater Atlanta Area
As part of The Bereolaesque Group, responsibilities included filming a #LiveLikeMrHarper Instagram video Ad, creating creative assets for events for Best-Selling Author Enitan Bereola II, and representing the agency as a photographer at One Music Festival (Atlanta, Georgia) for Jus10 Limited (Nas, Kendrick Lamar, Daley). Additionally, provided marketing for a sold-out Exhibit Gray "Homecoming" event in Oakland, CA.

### Designer @ Courtsmith
Jan 2017 – Jan 2017 | Oakland, California, United States
As a designer contracted with Courtsmith Basketball Industries for two months, I worked alongside the lead designer and designed merch and uniforms for a myriad of youth basketball teams and fans. My responsibilities also included creating and designing tech packs for clients, managing the website inventory, and preparing graphic files for appropriate printing (DST, Embroidery, Screenprint, etc.). Courtsmith is a Basketball Footwear and Apparel Manufacturing company based in Oakland, California.

### Internal Communications & Graphic Design @ Volkswagen of America, Inc
Jan 2016 – Jan 2016 | Chattanooga, Tennessee Area
As an Internal Communications & Graphic Design intern at Volkswagen, responsibilities included conducting online research, making internal contacts with subject matter experts, and collecting up-to-date information from other specified sources. Daily work consisted of maintaining the Intranet, creating PowerPoint presentations, and assisting with communication write-ups and back-up work on visual display monitors. I was also responsible for compiling news and information related to the company, with a focus on Volkswagen Chattanooga, the NSC, and the Group, while assisting the Internal Communications Specialist.

### Marketing Communications Specialist @ The Enterprise Center
Jan 2015 – Jan 2016 | Chattanooga, Tennessee, United States
As the Marketing and Communications Specialist (internship) at The Enterprise Center, I worked for six months in Chattanooga, Tennessee, monitoring and managing social media profiles for The Enterprise Center, The Edney Innovation Center, Chattanooga's Innovation District, and Smart City Chattanooga. I developed and executed email blasts and updates to city-wide and national subscribers and managed website content and updates for www.theenterprisectr.org/ and www.chainnovate.com/. In addition, I assisted in local event planning and coordination for events such as Startup Week Chattanooga, Chattanooga Developer Weekly Luncheons, and EPB's World’s First Community-wide 10 Gigabit Internet Service Press, and Community Luncheon with Bruce Katz. As part of my role, I also welcomed and assisted VIP visitors of the City, such as Bruce Katz (Brookings Institution, VP), Mignon Clyburn (FCC Commissioner), and AARP Representatives (for Tech Discussion Panel). Other tasks included creating PowerPoint presentations, drafting news releases, and handling other PR and media-related tasks. The Enterprise Center is an organization that provides support to small businesses and entrepreneurs in the Chattanooga area, fostering innovation and economic growth in the region.

### Marketing & Communications Specialist @ River City Company
Jan 2015 – Jan 2015 | Chattanooga, Tennessee, United States
As a Marketing and Communications Intern at River City Company, I worked for five months in Chattanooga, Tennessee, assisting marketing and program managers to create and maintain a vibrant downtown atmosphere via programs, and events, and maintaining an up-to-date retail list for the public. I assisted with marketing for Downtown’s annual community service project, Clean & Green, which gained over 950 participants. Additionally, I maintained the social media presence for Downtown Chattanooga while keeping residents informed on local retail, community events, and special projects such as Open Spaces (commissioned artists for interactive installations in empty storefronts throughout Downtown Chattanooga). I also contributed as a monthly newsletter contributor. River City Company is a non-profit organization dedicated to enhancing Chattanooga's downtown area, working to revitalize and support the economic and cultural growth of the city.

### Graphic Designer @ The University of Tennessee at Chattanooga
Jan 2011 – Jan 2015 | Chattanooga, Tennessee, United States
As a Graphic Designer (vendor) for the Dean of Students Office at the University of Tennessee at Chattanooga, I worked to meet the visual needs of student-led organizations, creating flyers, graphics, and logos to establish brand identity throughout campus.

### Civic Engagement Internship @ City of Chattanooga
Jan 2014 – Jan 2014
As a Civic Engagement Intern at the City of Chattanooga, I worked for five months, marketing and helping to brand the city's three theaters: Tivoli, Soldiers & Sailors Memorial Auditorium, and Robert Kirk Community Theatre. I designed and created the first infographic detailing the economic benefits of theater guests and their role in supporting Chattanooga's local businesses. Additionally, I assisted with promoting Tyler Perry's "Hell Hath No Fury Like A Woman Scorned."

### Internship @ LAUNCH Chattanooga
Jan 2013 – Jan 2013 | Chattanooga, Tennessee, United States
As a High School Staff Intern at LAUNCH Chattanooga, a non-profit organization that empowers entrepreneurs from underserved communities, I helped teach business fundamentals to students over the course of an academic semester. My role also involved equipping students to launch and grow successful entrepreneurial ventures by providing support, training, and mentoring. LAUNCH Chattanooga's mission is to improve the lives of individuals in underserved communities by fostering entrepreneurship, self-sufficiency, and economic growth.

### Windows UCrew @ Microsoft
Jan 2012 – Jan 2012 | Chattanooga, Tennessee, United States
As a Windows UCrew Representative at Microsoft, I was selected to serve as a brand ambassador at the University of Tennessee at Chattanooga for the Fall semester. My role involved demonstrating how students can use Microsoft devices and software in and out of the classroom. As a representative of Microsoft, I provided information and assistance to students, faculty, and staff to help them understand the benefits of Microsoft products, such as the Windows operating system and Microsoft Office software. The program aimed to promote Microsoft's brand and products while also providing educational support to students, encouraging their success both inside and outside the classroom.


## Education
### International Business
Ostfalia - University of Applied Sciences

### Bachelor of Science in Marketing
The University of Tennessee at Chattanooga


## Contact & Social
- LinkedIn: https://linkedin.com/in/aubrianwatson
- Website: https://aubrianwatson.com

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Source: https://flows.cv/aubrian
JSON Resume: https://flows.cv/aubrian/resume.json
Last updated: 2026-04-05