• Leading design for exclusive partnership integrations, including Costco, scaling to support over $116M in annual revenue in the first year.

• Increased conversion rates across the funnel by optimizing high-traffic identity (sign-in), address book management, and checkout flows.

• Introduced AI image editing into the core photo-editing workflow to automate user creative tasks.

• Modernized company site by updating the Design System Library and designing interactive CMS components.

• Established and maintained brand platform, marketing strategy and annual budget to create a thriving, successful design studio business

• Directed hundreds of creative shoots from concept development to retouching, including head shot, product, commercial, architecture, and event

• Coordinated business meetings with organizations to generate content and design digital, email and visual print campaigns on tight deadlines

• Created brand and marks for clients to showcase their company's values and style

• Coordinated and designed all collateral, banners, and large digital displays for annual fundraiser branding, raising $300,000 for the organization

• Managed and executed an annual design calendar of over 200 projects on strict deadlines

• Maintained relations with outside vendors on building signage, marketing campaign printing, apparel, infographics and cultivated new design for website, digital reports, and email blasts

• Managed ECS’ donor tracking system consisting of over 15 thousand constituents and updated the current acknowledgement process, highly improving the efficiency and consistency of the operation

• Developed project budgets for fundraising campaigns

• Managed promotional shots for over 60 businesses and shops in San Francisco

• Coordinated with business owners on a weekly basis to take commercial product shots for social media enhancement

• Collaborated with creative team to lead branding and coordination of marketing for extensive fundraising events, maximizing donations by 250 percent on a record low budget

• Implemented consistent branding across all platforms including email blasts, social media, direct mail campaigns, newsletters, web and print marketing materials by initiating and constructing a company redesign overhaul while setting up guidelines for future marketing materials

• Streamlined hundreds of donation and contact records into one easily accessible master contact list for accurate future data entry then seamlessly transferred all records to Salesforce CRM

• Head photographer of the “Home Is Portrait Project” including shots of over 130 homeless participants in a portable studio set-up and coordinating with a team to prep for a public display

• Orchestrated staff trainings for all employees from start to finish, trained volunteers and in charge of developing various projects for the organization’s six general managers on strict deadlines