# Audrey Dotson > I help brands create engaging digital customer experiences using the power of storytelling and UX content design. Location: New York, New York, United States Profile: https://flows.cv/audreydotson Strategic content leader with 9+ years helping clients go global in the translation/localization industry and 10+ years turning complex ideas into compelling narratives that drive growth, generate leads, and influence decision makers with thought leadership. I’ve led content strategy for some of the world’s most recognized companies, including Amazon Ads, JPMorgan Chase, and high-growth SaaS startups, crafting stories that resonate with consumer bank customers, enterprise buyers, and C-suite decision-makers. My work spans UX content design, demand gen campaigns, in-person and digital workshops and events, as well as executive thought leadership. At my core, I’m passionate about shaping content that transforms not just perceptions, but people. Whether launching a product, repositioning a brand, or mentoring a content team, I bring clarity, empathy, and strategy to every word we write and every story we tell. Looking to connect with teams and leaders who believe in the power of content to elevate experiences and create lasting impact. ## Work Experience ### VP, Lead UX Content Designer @ JPMorgan Chase & Co. Jan 2022 – Present | New York, NY UX content design and strategy for customer acquisition experiences, internal marketing and HR tools and experiences. Collaborate with UX designers, researchers, and product managers to provide the best digital experiences that drive customer acquisition or increase the effectiveness of internal tools and platforms. Lead workshops and present to senior leaders on personalization, design thinking, and UX content design principles and strategy. Spearheaded process change initiatives to improve workflows and stakeholder relationships across a complex organizational structure. ### Senior Content Marketer, Amazon Ads @ Amazon Jan 2021 – Jan 2022 | New York, New York, United States Manage multi-channel content marketing for high-traffic shopping events: Prime Day, Black Friday / Cyber Monday, and more. As part of the Integrated Marketing team, I work cross-functionally, leading over 5 different teams and external agencies to implement unified campaigns that educate our customers on advertising during the busiest shopping days of the year. I develop the content strategy, analyze performance, and present results and plans to senior leadership. ### Director of Marketing @ PERSUIT® Jan 2021 – Jan 2021 | New York, NY ### Marketing Lead @ eBrevia Jan 2020 – Jan 2021 | New York, Responsibilities: Build the marketing function with the founders as the first dedicated marketer in the company. Main areas of focus: content creation and strategy, sales enablement, branding, events, digital and email marketing. eBrevia, a DFIN company, is a leading provider of AI-powered data extraction and contract analytics software. With the most precise AI in the industry, our software reduces document review time by 30-90%. Corporations, law firms, audit/consulting firms, financial institutions, and commercial real estate firms leverage the software for due diligence, tracking contractual obligations and risks, compliance, lease abstraction and more. ### US Field Marketing Manager @ 360Learning Engagement Platform Jan 2019 – Jan 2020 | Greater New York City Area Field marketing and first US marketing hire. Manage event planning, writing/producing webinars, crafting and designing email campaigns with inside sales. Content strategy for sales enablement (eBooks, reports, webinars). Edit and optimize all content: branding/messaging, web pages, paid ads, client communications, social posts, and collateral for events. About the 360Learning Platform: experts publish new courses every day, employees are engaged, and learning is the new normal. 360Learning is a fast growing start-up with over 170 employees based in New York, Paris and London. We now serving 1200 clients with 1.5 million end users across 160 countries. ### Content Marketing Manager @ CGS (Computer Generated Solutions) Jan 2017 – Jan 2018 | Greater New York City Area Content writing and strategy for B2B inbound marketing for enterprise technology clients. Managed blog articles, case studies, web copy, copy for ads, collateral for special events, email campaigns for sales enablement and lead generation. Used analytics and keywords for SEO/SEM, ABM and personalization. CGS is an applications, enterprise learning and business process outsourcing company that supports clients'​ most fundamental business activities. Specialties Include: Business Applications, ERP, Lifestyle Brands Software, Mobile Wholesale, Manufacturing Software, Learning & Training, Cloud & Hosting, Managed Services, Technology Infrastructure, Channel Enablement, Contact Center, Systems Integration, BPO, and Outsourcing/ Off Shore ### Marketing Director @ Vbout.com Jan 2015 – Jan 2017 | New York, NY Lead a global marketing team focused on B2B digital, content and product marketing for a SaaS platform. Sales enablement, inbound marketing and lead generation included drip email campaigns, webinars, events, white papers, case studies, website optimization, branding and positioning for a new SaaS product, blogs, social media and PPC. Vbout is a marketing automation platform that allows easy access to powerful email tools, lead intelligence and social media utilities. It helps marketers create a complete sales funnel to convert visitors into leads and nurture those leads through intelligent automation. ### Content Marketing Manager @ Vbout.com Jan 2015 – Jan 2015 | Greater New York City Area Content writing and marketing for a marketing automation SaaS start-up. Main responsibilities included writing blog articles, infographics, case studies, white papers, and webinars. Designed and executed content and social media strategy. Developed focused content for lead generation and brand development. Managed events with monthly meet-ups that included presentations, guest speakers, and a growing community of over 2k members. ## Education ### Master of Business Administration - MBA in Marketing, Communications and Business Administration Hult International Business School ### Creative Writing in Storytelling Gotham ### Study Abroad in German, European Politics and History Humboldt-Universität zu Berlin ### Liberal Arts in German Kenyon College ## Contact & Social - LinkedIn: https://linkedin.com/in/audreydotson - Portfolio: https://www.audreydotson.com --- Source: https://flows.cv/audreydotson JSON Resume: https://flows.cv/audreydotson/resume.json Last updated: 2026-03-29