I design the interfaces that help fleet managers understand what's happening with their

equipment in real time. The platform pulls in telemetry and sensor data from thousands

of vehicles and construction assets, then surfaces predictive maintenance alerts, usage

patterns, and performance metrics. Different users need different things, ie a mechanic

diagnosing a problem works differently than an executive reviewing fleet health across

multiple regions, so I spend a lot of time thinking about role-based access and

information hierarchy.

A few of my top accomplishments in this role include:

• AI Workflows & Optimized Customer Journey

• Beta Program Testing and Coordination

• Improved Information Architecture and Navigation

• Competitive Analysis and Product Growth Strategy

I worked as an embedded designer for Google and several enterprise clients, focusing

on technical products where the user experience challenges were equally about aesthetics

and about making complex systems comprehensible.

A few of my core contributions in this position include:

• Quantum Computing Visualization

• Client Design Delivery

• Internal Platform for Google

I joined this e-commerce brand during a pivot phase when they needed to understand

their customers better and fix conversion problems in the purchase flow. My role was

part product designer, part analyst—redesigning the platform while also building the

analytics infrastructure to track what was actually working. A couple of my chief

achievements in this role include:

• Platform Redesign & Growth: I increased customer acquisition by 32% over

two months and hit a 10% conversion rate by modernizing the platform and

repositioning the brand based on customer behavior analysis. We identified

where people were dropping off in the funnel and redesigned those touchpoints

to reduce friction.

• Customer Analytics Foundation: I built tracking for acquisition cost, retention,

and lifetime value, then used segmentation modeling to figure out which

customer groups were most valuable. This gave the team a foundation for

deciding where to invest marketing dollars and which products to emphasize.

I designed products for satellite operations and defense applications, ie. environments where mistakes can have serious consequences and users need interfaces that work under pressure. I shipped seven products by creating detailed personas, defining requirements, and building roadmaps that balanced what was technically possible with what operators actually needed in the field. I facilitated sprint planning with a six-person engineering team, keeping things moving in fast agile cycles while meeting strict security and performance requirements for government and commercial clients.