# Audrey Yao

> UI/UX Designer, Product designer

Location: Santa Clara, California, United States
Profile: https://flows.cv/audreyyao

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## Work Experience
### Sr. UX/Product designer @ Lazada
Jan 2024 – Present
Working for the European e-commerce Miravia, responsible for designing the fundamental UX flow for buyers.

### Senior Product Designer @ Cainiao Network
Jan 2022 – Jan 2024
- Led the comprehensive design of Cainiao's Help Center service modules, seamlessly integrating both assistance and resolution pathways through designing a robust product network and extensive data system to address platform-specific business challenges.
-Developed Cainiao’s Flow Orchestration Middleware, introduced automated processes, streamlined service and approval workflows to boost productivity.
-Analyzed service performance data to identify and address product inefficiencies, resulting in the development of a holistic, g11n & i18n-ready help service system for Cainiao Group.

### Sr. UI/UX Designer @ Alibaba Group
Jan 2018 – Jan 2023
- Spearheaded UX design for Cainiao Smart Customer Service Suite, including Chatbot interactions, Ticketing mechanisms and Auto-bots processes, serving a wide-range of enterprise user needs in logistics, financing, and HR sectors;
- Conducted enterprise user’s holistic lifecycle research and competitive analysis to identify primary & secondary pain points, constructing design strategies that heightened efficiency and user satisfaction across multinational scenarios.
-Developed design guidelines for Cainiao Chat and crafted reusable components for logistics-centered bots, creating a visual workflow tool to expedite process automation; greatly optimized operational efficiencies for all parties including customer, enterprise user and platform developers.
-Cainiao Guoguo App Consumer service satisfaction of Help Center increased by 25.1%; The Chatbot services satisfaction increased by 8%

### Interaction Design Instructor @ China Academy of Art
Jan 2019 – Jan 2020 | Hangzhou, Zhejiang, China

### Product Designer @ BitTiger
Jan 2017 – Jan 2018 | San Francisco Bay Area
- Lead designer of online learning platform with 100,000+ users, designed website components and internal & external dashboards
- Collaborated with product team and engineers in product development lifecycle to deliver elegant and practical solutions to design challenges in marketing and education facing projects
- Lead the whole UI/UX design process through product research and analysis, conducting user surveys and drafting user stories as well as usability testing, wireframes, high fidelity prototypes,  user flows and interactive mockups 
- Evaluated and improved the product based on user testing and feedback

### Web & Visual Designer @ LEPOW International LLC
Jan 2014 – Jan 2017 | San Francisco Bay Area
- Redesigned and improved Lepow’s visual guide system and graphic assets, which consisted of changes to logos, branding, iconography, and website UI components as well as marketing materials
- Led UX and visual design processes for Lepow corporate website
- Collaborated and crafted the entire product design lifecycle from branding, product styling, photoshoot set direction to image editing, website marketing, and crowdfunding page design
- Directed the visual design for HiSmart Bag product 
(HiSmart product raised $297,106 USD in total funds, achieving 531% funding of target goal in April 2015)

### UI/UX Designer @ LeMore LLC
Jan 2015 – Jan 2016 | San Francisco Bay Area
-External clients: Amazfit (Huami), Bloomsky, Simpiz, Itlwant, CAPE, MAGIBLE
- Worked on owning 50+ client marketing agency, designed client’s website, app, and crowdfunding pages
- Collaborated with external clients to present elegant yet practical solutions for multiple designs challenges, and increased clients’ retail conversion rates. 
- Designed low and high fidelity prototypes to communicate UI/UX changes and interactions to clients.
- Crafted internal and external marketing materials such as logos, branding, brochures, standing banner and booth design for global exhibitions.

- Design the company branding and Website, such as Logo, website, and social media materials.

### Freelance Brand Designer @ CloudBrain.ai
Jan 2015 – Jan 2016 | San Francisco Bay Area
Established the branding identity and created assets including logo, color system, font guide.

http://www.cloudbrain.ai/

### Visual Designer Intern @ Shenyang Luoferier Furniture
Jan 2010 – Jan 2011 | China
- Worked with the marketing manager to create new graphic designs, such as event posters, banner stands and brochures
- Designed the company landing page with the team

### Designer Intern @ 北方传媒公司
Jan 2009 – Jan 2009 | Shenyang, Liaoning, China
Designed the posters, social media posters, video & image editing,etc.


## Education
### MA in Fashion Journalism / Web design and New Media
Academy of Art University

### Bachelor of Fine Arts (BFA) in Art Design
Luxun Academy of Fine Arts


## Contact & Social
- LinkedIn: https://linkedin.com/in/audrey-yao
- Website: http://www.audreyyao.com

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Source: https://flows.cv/audreyyao
JSON Resume: https://flows.cv/audreyyao/resume.json
Last updated: 2026-02-23