Helping small organizations and start-ups establish user-centered design practices.

Defining success metrics, goals, and testable hypotheses, then planing research activities based on those definitions.

Inspiring change by translating research findings into usable and actionable design tools (e.g., personas, design principles, design considerations, etc.)

Creating and supporting research plans, developing and leading interviews, synthesizing findings, and conducting desk research in English and Spanish.

Leading research with executives, employees, and teams to understand employee needs and shape the future of how we work at Vercel.

Analyzing and evaluating the employee experience through mixed-methods research across the employee lifecycle including recruitment, candidate experience, onboarding, engagement, training, and exits.

Co-founder in Vercel's first Latin/Hispanic ERG

Designing & executing more than 15 tests to explore ideas, validate hypotheses, & pinpoint issues leading to direct product improvements & changes in product strategies.

Enabling other teams to conduct rigorous research by educating them on user research best practices, training them to define problems, understand existing knowledge, & design tests, & embedding in their teams as needed.

Identifying blind spots (demographic & behavioral) in our existing research processes & finding ways to get those people/situations into our processes