Discovery and design for Apple Health—helping people around the world live healthier lives.

Partnered with venture-funded startups and emerging brands including Villa Homes, Cardless, Disco, and TryNow, contributing to businesses with an aggregate $42M in revenue. My work spanned website and digital product design (18+ sites, 7M MAU), brand systems, SEO optimization (driving a 17% lift in leads), creative operations, and ongoing brand management. I supported products that collectively raised $28M in venture funding, helping teams move from early strategy through launch and growth. Across engagements, I acted as a trusted design partner—bringing clarity, structure, and high-quality execution to fast-moving product and marketing teams.

Series B startup backed by Kleiner Perkins, Andreessen Horowitz, and Forum Ventures. Led discovery and design for the core customer application serving enterprise clients including Spotify, Codecademy, and Mercari. Owned end-to-end design across web, sales enablement, and lifecycle communications while partnering with product and engineering to shape roadmap priorities. Established Firstbase's first code-connected design system, improving accessibility and development velocity. Conducted research and usability testing while collaborating cross-functionally to strengthen product narrative and customer experience.

Led global product marketing and creative strategy for the Shop app (19M MAU) and Shop Pay (23M MAU), establishing Shopify's first major consumer-facing products. Drove integrated go-to-market efforts across B2B and B2C audiences and partnered with Shopify and Affirm leadership to launch buy-now-pay-later installments to 150+ merchants. Results included 68% feature adoption, 50% lift in merchant AOV, 28% reduction in cart abandonment, and $200M+ in incremental merchant lifetime value. Oversaw product positioning and creative execution across web, email, social, press, in-product activations, and experiential marketing, reaching 57M+ users globally.