Senior UX/UI Product Designer working on the future of cloud-based, AI powered, cybersecurity products.

Leading design of 2 new products in the SOAR and SIEM markets - from initial ideation through delivery.

Contributing designer to platform level initiatives aiming to bring modernization and consistency across products.

Planned and conducted user research across all phases of the product lifecycle.

Mentored junior designers and mentored by design leaders.

Design lead for multiple projects simultaneously. These include an electric vehicle ownership platform in the US and an employee app for one of Brazil’s most prestigious hospital networks.

Advising on the development of Salesforce LATAM’s design practice.

Austin is a Senior UX and Visual designer for Salesforce's consulting practice, CSG. He works with large clients to design engaging and attractive user experiences on various Salesforce platforms.

His speciality is in Visual UI design, Design Systems and Customer Experience design. His projects range from high level conceptual explorations to large digital transformations.

As Salesforce continually expands its product offerings and moves deeper into visual UI design, Austin is always learning how to integrate each product in a consistent and fluid manner.

• Principal UX/UI designer for a complete overhaul of a $100M+ eCommerce site

• Lead a team of UX researchers during usability testing and field research trips

• Advocated for users to my clients, often resolving conflicting stakeholder priorities

• Designed a functioning POC for a new business model, tested it live with 120+ users

• Produced and animated concept videos, designed physical event spaces for Dreamforce

• Facilitated Design Thinking strategy sessions with client executives to reimagine their digital marketing with Salesforce and develop an implementation roadmap

• Lead a team of consultants to deliver a complex Salesforce solution in Latin America

• Developed a marketing analytics model to help a retail nutrition company improve audience targeting and measure the ongoing brand engagement with customers

• Helped deliver a digital marketing transformation project for a leading retail nutrition company, using Salesforce to deliver personalized, responsive and effective marketing. Developing the Customer Experience strategy for future phases

• Business development work: designing proposals, use cases, POVs, and building dialogue with major clients around marketing and experience transformation

Focused on Customer Experience strategy, Salesforce solution design, Digital Marketing strategy, Adobe Experience Cloud, and Design Thinking.

• Helped develop a go-to-market strategy for the new digital marketing platform; developing use cases, sales material and POVs

• As a fluent Spanish speaker, worked in Colombia with a major pharmaceutical company, using Salesforce to improve employee and patient experience across major Latin American markets

• Worked with a major pharmaceutical company to reimagine the experience of diabetes care, assessing their current state customer experience and developing an improved customer experience journey.

• Communications analyst during the merger of a major US airline, providing a wide breadth of experiences on major transformational products for some of the world's largest companies.

• Analyzed dealership performance using Tableau and SPSS to identify advertising opportunities

• Performed on-the-ground process improvement analysis of dealerships to improve customer experiences

• Tracked digital engagement on 112 dealership website and correlating sales performance. Identified correlation between sales and website UX

• Presented suggestion to dealers and Toyota corporate leadership to improve website user experience and ROI