• Conducted user interviews with 8 targeted users towards the design for a pharmaceutical company to enable patient freedom in obtaining their prescription.
• Created product design flow from devised personas, conducted C&C analysis, site-mapping, and other methods of user research. Collaborated with stakeholders to create content and product strategies.
• Lead interaction design and designed wireframes, mid-fidelity and high-fidelity prototypes using our research. Devised and implemented atomic design system using material design UI.
• Conducted usability testing with 6 participants to iterate upon mid and high-fidelity prototypes.