Ran right-sized research (interviews, surveys, workshops) and turned findings into content strategy, information architecture, and accessible artifacts (sites, reports, campaigns).

Defined information architecture and page patterns and created reusable templates, improving clarity and reducing one-off design work.

Collaborated with PMs, engineers, operations, and community partners; wrote specs, handled handoffs, and measured outcomes when possible.

Owned the patient experience end-to-end: strategy, long-term vision, IA/flows, and accessible UI for Medicare seniors.

Ran brand and user research; guided a data-backed identity refresh that improved trust and conversion.

Shipped a phone-only care pathway that removed portal friction and reduced no-shows.

Owned design strategy across platform; aligned with PM/Eng leadership and Ops.

Scaled a pragmatic design system and design ops for faster, consistent releases.

Designed end-to-end features for care teams and patients in a healthcare context.

Owned discovery to IA/flows to UI with accessibility and plain language.

Partnered with PM/Eng to ship on time; captured feedback to inform iterations.