• Partnering with product managers, engineers, and stakeholders to translate complex requirements into intuitive, user-friendly solutions.

• Transformed clients’ user experiences based on key performance indicators (KPIs) and UX research results.

As a freelance Product Designer, I partner with startups and growing businesses to design intuitive, scalable, and user-centered digital experiences. My work spans end-to-end, from discovery and user research to high-fidelity UI, design systems, and developer-ready handoff.

I worked closely with researchers and product teams to turn insights and KPIs into meaningful design improvements. I led UX strategy and product design for enterprise clients like Rockwell Automation and Boeing. A big part of my role was collaborating across teams to design experiences that were not just functional, but actually enjoyable, and seeing how those changes improved usability and user satisfaction was the best part of the job.

• UX strategy and design execution for global clients, including Rockwell Automation and Boeing.

• Collaborated with cross-functional teams to create prototypes and conduct usability studies.

• Specialized in shaping complex B2B digital platforms from concept to launch.

I worked directly with clients to understand their vision, define project goals, and translate those into effective, user-centered design solutions. From research and prototyping to final handoff, I led end-to-end UX processes for various industries and platforms.

During this time, I also founded and grew a baby product company from the ground up, managing product development, branding, and e-commerce through Amazon FBA. In its first year, the business reached $47K in sales. This experience gave me a deeper appreciation for product-market fit, user needs, and what it takes to bring a product to life, from both the business and customer perspective.