# Ava Moosaei

> Product Designer • UX for Complex Systems • Design Systems, Strategy & Research

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/avamoosaei

Hi, I’m a Product Designer with a background in graphic design and cognitive science, blending creativity with psychology to build digital experiences that feel natural, inclusive, and intuitive.

I love turning complex problems into clear, human-centered solutions. My path from visual design to UX has taught me how design can do more than look good, it can build trust, simplify decisions, and improve everyday life.

I collaborate closely with cross-functional teams to design scalable systems and thoughtful user journeys. Whether I'm sketching ideas, testing assumptions, or refining flows, I always lead with curiosity, empathy, and care.

🔑 Key Strengths
🔍 Design Thinking | Human-centered, problem-solving approach
🖥️ UX/UI Design | Clean, intuitive digital interfaces
🎨 Prototyping | Figma, Sketch, Adobe XD, InVision
📚 Design Systems | Scalable, consistent design foundations
📊 User Research | Insight-driven design decisions

## Work Experience
### Product Designer @ Intuit
Jan 2025 – Present | Mountain View, California, United States
• Partnering with product managers, engineers, and stakeholders to translate complex requirements into intuitive, user-friendly solutions.
• Transformed clients’ user experiences based on key performance indicators (KPIs) and UX research results.

### Product Designer @ Fiverr
Jan 2025 – Jan 2025
As a freelance Product Designer, I partner with startups and growing businesses to design intuitive, scalable, and user-centered digital experiences. My work spans end-to-end, from discovery and user research to high-fidelity UI, design systems, and developer-ready handoff.

### Product Development Engineer @ Capgemini Engineering
Jan 2024 – Jan 2024 | Santa Clara County, California, United States
I worked closely with researchers and product teams to turn insights and KPIs into meaningful design improvements.  I led UX strategy and product design for enterprise clients like Rockwell Automation and Boeing. A big part of my role was collaborating across teams to design experiences that were not just functional, but actually enjoyable, and seeing how those changes improved usability and user satisfaction was the best part of the job.

### Software Engineer | Enterprise Platforms & HMI @ Capgemini Engineering
Jan 2021 – Jan 2024 | Santa Clara County, California, United States
• UX strategy and design execution for global clients, including Rockwell Automation and Boeing.  
• Collaborated with cross-functional teams to create prototypes and conduct usability studies.  
• Specialized in shaping complex B2B digital platforms from concept to launch.

### User Experience Designer @ Unknown
Jan 2018 – Jan 2021 | Pleasanton, California, United States
I worked directly with clients to understand their vision, define project goals, and translate those into effective, user-centered design solutions. From research and prototyping to final handoff, I led end-to-end UX processes for various industries and platforms.

During this time, I also founded and grew a baby product company from the ground up, managing product development, branding, and e-commerce through Amazon FBA. In its first year, the business reached $47K in sales. This experience gave me a deeper appreciation for product-market fit, user needs, and what it takes to bring a product to life, from both the business and customer perspective.

### Graphic Designer @ PAYAM JAVAN CORP.
Jan 2014 – Jan 2017 | United States
Translated concepts into high-impact, on-brand multimedia design drafts.
Performed in-depth research into clients’ existing branding across their media, websites and digital/traditional campaigns to ensure a consistent brand vision.

### Graphic Designer @ Mobtakeran Company
Jan 2012 – Jan 2014 | Tehran, Iran
As the lead designer, I took charge of crafting eye-catching, on-brand creative content, like landing pages, banners, and email campaigns, that truly resonated across our digital channels. I collaborated closely with authors to understand their vision for their books and marketing materials, then brought those ideas to life with striking visuals that helped boost engagement and drive results.

### Graphic Designer @ University of Tehran
Jan 2012 – Jan 2014 | Tehran, Iran
partnering across a range of Designers and Editors to publish staff magazines for several departments
collating materials from colleagues and overseeing the page layout to create high-quality deliverables magazines.

### User Experience Designer @ Soroush Mehr
Jan 2010 – Jan 2012 | Tehran, Iran
Consulted the Soroush Mehr Company to understand the requirements for 2 Android apps, before overseeing the UX/UI elements to realize them providing visually compelling, seamless user experiences.


## Education
### Master's degree in Human Computer Interaction
UC Irvine

### Bachelor of Science - BS in Computational Cognitive Science
University of California, Davis

### Transfer Studies (Coursework Completed) in Computer Science
Las Positas College

### Bachelor of Arts - BA in Graphic Design
University of Applied Science and Technology


## Contact & Social
- LinkedIn: https://linkedin.com/in/avamoosaei
- Portfolio: https://avamoosaei.com

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Source: https://flows.cv/avamoosaei
JSON Resume: https://flows.cv/avamoosaei/resume.json
Last updated: 2026-04-13