# Ava Xu

> Senior Product Designer @ IBM

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/avaxu

Design is a craft. I believe good designs can orchestrate many different voices and foster continuous harmony that brings joy to everyone.

## Work Experience
### Senior Product Designer, Core Software @ IBM
Jan 2025 – Present | San Jose, California, United States

### Product Designer, Data&AI @ IBM
Jan 2024 – Jan 2025 | San Jose, California, United States
• Led design work for a Master Data Management (MDM) platform, delivering key features that provided technical users an accurate view of critical business data for better decision-making. 
• Quickly acquired domain knowledge to contribute effectively to technical discussions and orchestrate alignment across 5 distinct cross-functional teams. 
• Established scalable yet intuitive design patterns that balanced user experience, technology constraints, and business goals.

### Product Designer, Sustainability Software @ IBM
Jan 2022 – Jan 2023 | Ontario, Canada
• Designed for a large-scale award-winning supply chain software, to help users expedite time-to-resolution and make informed business decisions.
• Steered several time-sensitive proof-of-concept projects for top-tier industrial clients across diverse teams, driving impactful business outcomes. 
• Mentored a developer team in a three-month product development program, won a 1st place; Led visual design work for North America 3-Day Intern Design Challenge with a cross-functional team, won honourable mention among 62 competitors

### Product Designer @ iContribute
Jan 2021 – Jan 2022
• Launched a volunteer platform in a cross-functional team. Delivered end-to-end user experiences for a business portal website application and a client-facing mobile app tailored to student users. 
• Spearheaded the development of a design system, resulting in enhanced operational efficiency.

### Marketing Specialist @ YWI Alliance
Jan 2017 – Jan 2021 | Markham

### Marketing Assistant @ BASF
Jan 2014 – Jan 2014 | Nanjing, Jiangsu, China


## Education
### Master of Information - MI in User Experience Design
University of Toronto
Jan 2021 – Jan 2024

### Bachelor of Business Administration (B.B.A.) in Consumer behavior
Western University
Jan 2013 – Jan 2017

### Diploma
International Baccalaureate
Jan 2010 – Jan 2013


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/avaxu-
- Website: elephantava.work

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Source: https://flows.cv/avaxu
JSON Resume: https://flows.cv/avaxu/resume.json
Last updated: 2026-04-07