Redesigned Gemini’s new user registration flow to enable A/B testing, asynchronous compliance verifications, and observability on customer conversion. New user registration onboards 1,500 customers daily. Iteration over the past year has led to customers with linked payment methods increasing 34% YoY and first-time traders increasing 63% YoY.
Led effort to decompose monolithic web application and database responsible for new user growth (onboarding, rewards program, and user notifications) into domain-oriented microservices for high availability, resilience and developer velocity. Services are deployed with zero-downtime and feature delivery cadence has been cut from weekly to daily / on-demand.
Driving documentation culture and incident management. Established norm to publish runbooks and playbooks prior to every new project MVP. Defined procedures helped reduce incident resolution time to 30 minutes. Led effort to migrate from log-based alerting to threshold alerting for more reliable on-call notifications.
