# Avideep Kaur > Product Executive | Strategic Advisor | Ex-Meta & Oracle | Scaling Global B2B & B2C Platforms through Product-Led Growth (PLG) & High-Impact Strategy Location: San Francisco Bay Area, United States Profile: https://flows.cv/avideep Experience: With over 15 years of experience in product strategy and growth, I have a track record of success across eCommerce, advertising, education, and lifestyle industries. From my time at Meta to my work with startups, I’ve led impactful product initiatives that serve a broad range of audiences—from large enterprises to small businesses, creators, and individual consumers. Skills: Product Development▪ Product Led Growth ▪ Internationalizing products ▪ Product Strategy & Roadmaps▪ Product Launches ▪Data Modeling & Insights ▪Competitive Analysis ▪ Go-to-market Strategy ▪ Product Positioning and Value ▪Customer Insights ▪ Business Operations ▪Revenue ▪Team Leadership & Cross Functional Collaboration My expertise spans product development, internationalization, and driving business outcomes through a blend of product-led growth, data modeling and analysis. I excel in product launches, crafting go-to-market strategies, and driving cross-functional alignment to ensure product success. I also bring a unique focus on tying product strategy closely customer insights to ensure that each product is designed to meet the needs of the end-user while driving revenue and scalability. As a leader, I’m passionate about building and nurturing high-performing teams and creating clear visions for emerging product areas. I have a deep understanding of both B2B and consumer markets and a proven ability to scale products by leveraging data-driven strategies, customer feedback loops, and an audience-first approach. My experience with growth hacking has made me adept at scaling businesses efficiently, while my design-thinking background helps me stay deeply connected to user journeys and needs. Beyond product management, I have a strong background in product marketing, enabling me to bridge the gap between development and go-to-market execution. Whether launching new products or optimizing existing ones, I ensure that business goals and customer expectations are always aligned. I’m deeply passionate about transformative technologies, travel, and challenging myself to push new boundaries. Let’s connect—I’d love to hear your story and explore new opportunities together! ## Work Experience ### Director, Product @ Spotnana Jan 2023 – Present | San Francisco Bay Area ### Head of Product Growth - Experimentation ( Ads Measurement) @ Meta Jan 2022 – Jan 2023 ### Product Growth Lead, Commerce ( Facebook Marketplace) @ Meta Jan 2019 – Jan 2023 ### Global Digital Strategy Lead - Core ads and Insights @ Meta Jan 2017 – Jan 2019 | Menlo Park, CA ### Head of Growth @ Skyroam Jan 2016 – Jan 2017 | San Francisco Bay Area Backed by Lenovo Group, Skyroam enables seamless global WiFi for mobile, Internet of Things (IoT), M2M, and wearable devices through its patented vSIM technology. Skyroam’s mobile hotspot is the market-leading WiFi solution for international travelers, and has been featured in Conde Nast, Buzzfeed, Forbes, and more. Partnering with industry leaders such as Starwood Preferred Guest, Lufthansa, and Philippine Airlines, Skyroam is bringing people and businesses into the future of global connectivity. Skyroam hotspot is sold in airport stores across the globe including InMotion, Brookstone, and WHSmith, as well as on skyroam.com. ### Sr. Product Marketing and Growth manager @ Ikdam : Antakshri app Jan 2015 – Jan 2016 | Redwood City ### Product Marketing Manager @ Oracle Jan 2014 – Jan 2015 | Redwoodshores ### Product Marketing Manager @ Pixatel Systems Inc. Jan 2013 – Jan 2014 | Redwood City ### Head of Vertical - Textiles and Fashion @ INIFD Jan 2009 – Jan 2013 Led the Textile and Fashion vertical (corporate) for the entire design institute network across India, growing it to an annual enrollment of over 20,000 students. ### Sr. Design and Marketing manager @ Ritika Private Limited (RITU KUMAR) Jan 2008 – Jan 2009 ### Creative Strategist @ Mirabelle International Jan 2005 – Jan 2007 ## Education ### Master of Business Administration (MBA) University of San Francisco ### Apeejay Institute of Design ### Delhi Public School - R. K. Puram ## Contact & Social - LinkedIn: https://linkedin.com/in/avideepkaur --- Source: https://flows.cv/avideep JSON Resume: https://flows.cv/avideep/resume.json Last updated: 2026-04-05