Manager (Product & Graphic Design) | iSmart Technology | New Delhi, India | May 2015 – Apr 2019
Introduction
Lead product and graphic design initiatives for iSmart Technology, overseeing end-to-end product development, packaging, and e-commerce strategies to align with consumer needs and market demands.
Key Responsibilities
• Designed and developed retail-ready products, analyzing cost structures, freight charges, and taxes to ensure profitability and competitiveness.
• Created product models, packaging, and visualizations using Photoshop, Illustrator, Rhino 3D, and Keyshot, ensuring manufacturability and design consistency.
• Collaborated with engineering teams and international manufacturers to align design intent with production capabilities.
• Managed e-commerce content for 1,000+ products, ensuring strong visual representation across platforms.
• Conducted market and sales data analysis to develop seasonal product strategies and promotional campaigns.
Achievements
• Reduced packaging costs by 40–50% while maintaining premium brand aesthetics.
• Boosted online sales by 25% through optimized product presentation and marketing visuals.
• Increased company profits by 15% via data-driven seasonal product strategies.
• Drove monthly sales growth from $39,000 to $82,000 by introducing a new product line and targeted marketing.
• Enhanced operational efficiency, cutting waste and increasing margins by 17%.
• Expanded product portfolio through international sourcing trips (China & Hong Kong), securing cost-effective manufacturing partnerships and diversifying offerings.